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The Ultimate Assist: How Alleyoop Works

Certified High-Performing SDRs

Every SDR completes our certification program and performs 250 actions/day. They're managed by us but fully integrated with your team.

Custom Sales Playbooks

We build custom playbooks, scripts, cadences, and objection handling guides tailored to your ICP and value proposition.

Advanced Technology Stack

Custom databases, phone dialers, email platforms, CRM integration, call recording, and video creation tools. All managed.

Week 1-2 Discovery & Strategy

  • ICP Workshop
  • Competitive Analysis
  • Value Prop Refinement
  • Messaging Framework

01

Week 2-3 Playbook Development

  • Custom Sales Playbook
  • Call Script Development
  • Email Cadence Creation
  • Objection Handling Guide

02

Week 3-4 SDR Training & Onboarding

  • SDR Training On Product
  • CRM Training
  • Brand Training
  • Mock Call Practice

03

Week 4+ Launch & Optimization

  • Full Prospecting Begins
  • Continuous Optimization
  • Weekly Performance Reviews
  • Real-time Reporting

04

How to Evaluate Outsourced SDR Companies: 10 Questions to Ask

Where are the SDRs located and what are their hours?

What to look for:

Geographic alignment with your target market. US-based SDRs for US markets, local time zones for real-time collaboration.

What Alleyoop provides:

US-based SDR teams working your business hours with full cultural and linguistic alignment.

How are SDRs trained?

What to look for:

Structured training programs, product certification process, ongoing coaching and development.

What Alleyoop provides:

2-week certification program including product training, brand immersion, mock calls, and objection handling practice.

What level of customization do you provide?

What to look for:

Custom playbooks, personalized cadences, tailored messaging vs. template-based approaches.

What Alleyoop provides:

Fully custom playbooks built from scratch for each client. No templates or generic scripts.

How do you handle SDR turnover?

What to look for:

Internal retention rates, replacement process, knowledge transfer protocols.

What Alleyoop provides:

<10% annual turnover rate (vs 35% industry average). We handle all recruiting, training, and retention.

What does your management structure look like?

What to look for:

Dedicated managers vs. shared account managers, reporting cadence, escalation paths.

What Alleyoop provides:

Every client gets a dedicated Client Success Manager and Sales Development Manager. Weekly strategy calls.

How transparent is your reporting?

What to look for:

Real-time dashboards, call recording access, detailed metrics, honest performance discussions.

What Alleyoop provides:

Full CRM access, recorded calls, real-time dashboards, and transparent weekly reporting. No hiding.

What tech stack do you use?

What to look for:

Modern tools, CRM integration capabilities, call recording, email deliverability, data sources.

What Alleyoop provides:

Custom-built databases, phone dialers, email platforms, video creation tools, and full CRM integration.

What are your minimum commitments?

What to look for:

Contract length, ramp-down periods, flexibility to scale up/down.

What Alleyoop provides:

6-month initial engagement, then month-to-month. Scale up or down with 30 days notice.

What results do your clients typically achieve?

What to look for:

Specific metrics, case studies with actual data, honest expectations setting.

What Alleyoop provides:

Clients average 12+ qualified meetings/month with 85% show rates. See detailed case studies.

Can I speak with current clients?

What to look for:

Willingness to provide references, transparency about client relationships.

What Alleyoop provides:

Happy to connect you with current clients in similar industries. See references and testimonials.