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The Alleyoop

Leadership Team

The Team Behind the Scenes

We’re doers – we’d rather try and fail than never try at all because we’re always learning. We love our clients (it’s mutual). We are driven by metrics that reflect your success, delivering measurable results and growth.

Front Office

Steve and Gabe have been taking on business together for years. In our world, they’re the dream team. Taking big, innovative ideas and turning them into a game-changing reality is what they do.

We’re proud to have them on our team. Just wait until you see what they can do for yours.

Stephen Hays

CEO and Founder

Intentional, deliberate creator who enjoys having his hands in the clay. Always working to combine actual intelligence with artificial intelligence for real-world innovation that creates jobs instead of eliminates jobs. Better in a duet than a solo. Privileged and proud to work with so many great customers around the world.

Biggest thrill: seeing dreams come to life; for customers, employees and family

Gabriel Lullo

Chief Business Officer

Gabe’s expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company's search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders. Gabe's most recent success has been with us here at Alleyoop. For many years he has been working to build and grow the company by focusing on our culture, environment, customer success, and sales.

Front Office

Steve and Gabe have been taking on business together for years. In our world, they’re the dream team. Taking big, innovative ideas and turning them into a game-changing reality is what they do.

We’re proud to have them on our team. Just wait until you see what they can do for yours.

CEO and Founder

Stephen Hays

Intentional, deliberate creator who enjoys having his hands in the clay. Always working to combine actual intelligence with artificial intelligence for real-world innovation that creates jobs instead of eliminates jobs. Better in a duet than a solo. Privileged and proud to work with so many great customers around the world.

Biggest thrill: seeing dreams come to life; for customers, employees and family

Chief Business Officer

Gabriel Lullo

Gabe’s expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company’s search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders. Gabe’s most recent success has been with us here at Alleyoop. For many years he has been working to build and grow the company by focusing on our culture, environment, customer success, and sales.

Head Coaches

Our Head Coaches are running the show!

With impressive teams of assistant coaches and players behind them, they make sure everything goes right behind the scenes so that we can help you consistently win on the biggest night, in the biggest stadiums.

Nicole Wasilnak

Head of New Business

Nicole Wasilnak has spent her entire career in sales & marketing. She started off her sales career as a Clinical Account Executive selling medical devices in Rochester, NY. Here she gained the sales experience and knowledge she needed to transition into her next sales role as an Account Manager for a fast growing SaaS company in the medical transportation industry. Throughout her time in this role, she excelled and was the top sales manager becoming the team lead for the entire sales team. She was training new sales executives, forecasting growth initiatives and building out strategic onboarding plans. This experience helped her transition into the Head of New Business here at Alleyoop. Now at Alleyoop, she is using her sales and management experience to drive new business and lead the enterprise sales teams.

Bret Longwell

Head of Client Success

Bret Longwell has been in sales for over 10 years and has a strong background in customer service. He started in retail and decided to make a change to car sales after three years in an effort to grow his career. After selling cars for three years Bret decided to try his hand at Sales Development and applied to work at Alleyoop. As he learned the role at Alleyoop he fell in love. Working in SaaS has allowed Bret to personally grow, and develop his career to new heights. He was able to find success early on and was promoted to Team Lead and then Head of Client Delivery by hitting his numbers monthly and being willing to learn from his failures throughout the process. This process of failures and successes has shaped Bret into the leader he is today.

Head Coaches

Our Head Coaches are running the show!

With impressive teams of assistant coaches and players behind them, they make sure everything goes right behind the scenes so that we can help you consistently win on the biggest night, in the biggest stadiums.

Head of New Business

Nicole Wasilnak

Nicole Wasilnak has spent her entire career in sales & marketing. She started off her sales career as a Clinical Account Executive selling medical devices in Rochester, NY. Here she gained the sales experience and knowledge she needed to transition into her next sales role as an Account Manager for a fast growing SaaS company in the medical transportation industry. Throughout her time in this role, she excelled and was the top sales manager becoming the team lead for the entire sales team. She was training new sales executives, forecasting growth initiatives and building out strategic onboarding plans. This experience helped her transition into the Head of New Business here at Alleyoop. Now at Alleyoop, she is using her sales and management experience to drive new business and lead the enterprise sales teams.
Head of Client Success

Bret Longwell

Bret Longwell has been in sales for over 10 years and has a strong background in customer service. He started in retail and decided to make a change to car sales after three years in an effort to grow his career. After selling cars for three years Bret decided to try his hand at Sales Development and applied to work at Alleyoop. As he learned the role at Alleyoop he fell in love. Working in SaaS has allowed Bret to personally grow, and develop his career to new heights. He was able to find success early on and was promoted to Team Lead and then Head of Client Delivery by hitting his numbers monthly and being willing to learn from his failures throughout the process. This process of failures and successes has shaped Bret into the leader he is today.

Marielys Rosado

Head of Curriculum & Training

Marielys has always enjoyed assisting others, which is why her first job was in sales and customer service when she was 16 years old. After getting married and becoming a mom, she made the decision to change careers and became a middle and high school math teacher. Twice she was named teacher of the year and she truly enjoyed both her job and her students. After the pandemic hit, she felt the need to return to her first love, sales.

Marielys found Alleyoop started as an SDR, but thanks to involved managers and coworkers, she was quickly promoted to Sales Enablement Manager, and within a few months, she was promoted again to Head of Training and Curriculum with Ready Hire.

Outside of work, Marielys's life is beautifully chaotic as a mom of two teenagers and four dogs. She enjoys baking and cooking. Her hobbies include traveling with her kids and watching Disney, DC, and Marvel movies.

Caroline Crouse

Head of Sales Enablement

Caroline has been in leadership for over 20 years consistently demonstrating a passion for strategy, teamwork, and creativity. Her customer-based background in banking has given her insight to what processes, compliance, and business structure looks like in large corporations. Transitioning to (what was then Inside Sales Team) Alleyoop has given her the skills to accelerate many start-ups in exceeding their sales goals. In her current role as Head of Sales Enablement, Caroline leads the operational side of the business. Not afraid to get her hands dirty - she can be found analyzing data, content, and technologies to keep the team moving upward. Caroline is based in Buffalo but enjoys visiting her Alleyoop family in Puerto Rico.

Becca Fields-Poniskaitis

Head of Marketing

Becca Fields-Poniskaitis has an incredibly varied background in marketing. Starting out as a temp in a well-known market research company, moving to cinema advertising, then to a small social media and video agency all before finding her way into SaaS. Throughout the years and in different roles, Becca has developed a wide range of marketing skills that have allowed her to excel in situations where she needs to be a team of one. Now at Alleyoop, she is using that varied experience and breadth of skills to build and develop a world-class, in-house marketing team.
Head of Curriculum & Training

Marielys Rosado

Marielys has always enjoyed assisting others, which is why her first job was in sales and customer service when she was 16 years old. After getting married and becoming a mom, she made the decision to change careers and became a middle and high school math teacher. Twice she was named teacher of the year and she truly enjoyed both her job and her students. After the pandemic hit, she felt the need to return to her first love, sales.

Marielys found Alleyoop started as an SDR, but thanks to involved managers and coworkers, she was quickly promoted to Sales Enablement Manager, and within a few months, she was promoted again to Head of Training and Curriculum with Ready Hire.

Outside of work, Marielys’s life is beautifully chaotic as a mom of two teenagers and four dogs. She enjoys baking and cooking. Her hobbies include traveling with her kids and watching Disney, DC, and Marvel movies.

Head of Sales Enablement

Caroline Crouse

Caroline has been in leadership for over 20 years, consistently demonstrating a passion for strategy, teamwork, and creativity. Her customer-based background in banking has given her insight into what processes, compliance, and business structure looks like in large corporations. Transitioning to (what was then Inside Sales Team) Alleyoop has given her the skills to accelerate many start-ups exceeding their sales goals. In her current role as Head of Sales Enablement, Caroline leads the operational side of the business. Not afraid to get her hands dirty – she can be found analyzing data, content, and technologies to keep the team moving upward. Caroline is based in Buffalo but enjoys visiting her Alleyoop family in Puerto Rico.

Head of Marketing

Becca Fields-Poniskaitis

Becca Fields-Poniskaitis has an incredibly varied background in marketing. Starting out as a temp in a well-known market research company, moving to cinema advertising, then to a small social media and video agency, all before finding her way into SaaS. Throughout the years and in different roles, Becca has developed a wide range of marketing skills that have allowed her to excel in situations where she needs to be a team of one. Now at Alleyoop, she uses that varied experience and breadth of skills to build and develop a world-class, in-house marketing team.

Assistant Coaches

Our Assistant Coaches handle all the day-to-day work that our players put in on the court for you and your team.

They are focused on training, motivating, and getting results every single day.

Cynthia Valerio

New Talent Manager

Cynthia Valerio leads our talent function and also assists our executives: Gabe Lullo, our CBO, and Steve Hays, our CEO. She is passionate about being part of a team that creates highly qualified Sales Development Representatives inside a fast-growing company. Cynthia’s professional relationship with the company began in 2021 when Alleyoop was a team of 50 employees. Her contributions allowed the company to grow to a team of 100 employees and set a goal of tripling in 2022.

Nicholas Petrillo

Business Development Manager

Nicholas is originally from Houston, Texas but now calls sunny San Juan, Puerto Rico home. In the last 20 years, he as accumulated sales and business management experience in oil and gas, real estate, hotel and leisure, medical, and B2B SaaS. Nicholas always strives for excellence in development and growth of clients and the company. He is hyper focused on providing advanced training and development to his team of SDRs and CSRs. He uses a hands on approach to implement strong practices and techniques to help his team meet their professional and personal goals.

Assistant Coaches

Our Assistant Coaches handle all the day-to-day work that our players put in on the court for you and your team.

They are focused on training, motivating, and getting results every single day.

New Talent Manager

Cynthia Valerio

Cynthia Valerio leads our talent function and also assists our executives: Gabe Lullo, our CBO, and Steve Hays, our CEO. She is passionate about being part of a team that creates highly qualified Sales Development Representatives inside a fast-growing company. Cynthia’s professional relationship with the company began in 2021 when Alleyoop was a team of 50 employees. Her contributions allowed the company to grow to a team of 100 employees and set a goal of tripling in 2022.

Business Development Manager

Nicholas Petrillo

Nicholas is originally from Houston, Texas but now calls sunny San Juan, Puerto Rico, home. In the last 20 years, he has accumulated sales and business management experience in oil and gas, real estate, hotel and leisure, medical, and B2B SaaS. Nicholas always strives for excellence in development and growth of clients and the company. He is hyper-focused on providing advanced training and development to his team of SDRs and CSRs. He uses a hands-on approach to implement strong practices and techniques to help his team meet their professional and personal goals.

Mildred Antonetty

Business Development Manager

Mildred went to school for Biology of all things. At the time she also minored in Math. Following hurricane Maria, Mildred moved to Miami for about a year. When she returned to Puerto Rico she found Alleyoop. With her background in biology and math, this was her first ever sales job. She'll be the first to tell you, her first 3-4 months as an SDR did not go incredibly well. After some time and self reflection, Mildred started consistently hitting her quota and started growing with the company. First she was promoted to Team Lead, and now Business Development Manager.

Yamira Hernandez

Business Development Manager

Majoring in Hospitality and Restaurant Management and minoring in Business Administration, Yamira has always strived for the best in quality and service. Her original goal was to be in hospitality but then she decided it was time to grow in a field she was not very familiar with... Sales. By building new skills and knowledge in SaaS and tech sales Yamira was able to grow rapidly in her first sales job here at Alleyoop. From a SDR to Sales Enablement, she was able to grow her way into leadership in less than 2 years. Now, she works as a Business Development Manager making sure her teams are set up for success. Now, Yamira fouses on teaching and training everything she knows in order for the reps on her team to not only be successful, but to also rapidly learn and grow. There is a saying by Jesse Jackson that she lives by, ‘Never look down on anybody unless you're helping them up.’

Sharon Viera Crespo

Business Development Manager

Sharon Viera takes pride in the fact that she put herself through college including graduate school. Sharon used her skills gained in higher education to achieve a position as Director for Provider Services at a fast-growing company. She then found her way to Sales where she has risen through the ranks here at Alleyoop. She started as a sales rep, then became part of the Sales Enablement team, and will now be moving to a Business Development Manager position. Sharon has worked in Customer Service, Audiology, and Sales which have all provided her with a well-rounded set of professional skills that set her apart.
Business Development Manager

Mildred Antonetty

Mildred went to school for Biology, of all things. At the time, she also minored in Math. Following hurricane Maria, Mildred moved to Miami for about a year. When she returned to Puerto Rico, she found Alleyoop. With her background in biology and math, this was her first-ever sales job. She’ll be the first to tell you her first 3-4 months as an SDR did not go incredibly well. After some time and self-reflection, Mildred started consistently hitting her quota and started growing with the company. First she was promoted to Team Lead, and now Business Development Manager.

Business Development Manager

Yamira Hernandez

Majoring in Hospitality and Restaurant Management and minoring in Business Administration, Yamira has always strived for the best in quality and service. Her original goal was to be in hospitality but then she decided it was time to grow in a field she was not very familiar with… Sales. By building new skills and knowledge in SaaS and tech sales Yamira was able to grow rapidly in her first sales job here at Alleyoop. From a SDR to Sales Enablement, she was able to grow her way into leadership in less than 2 years. Now, she works as a Business Development Manager making sure her teams are set up for success. Now, Yamira fouses on teaching and training everything she knows in order for the reps on her team to not only be successful, but to also rapidly learn and grow. There is a saying by Jesse Jackson that she lives by, ‘Never look down on anybody unless you’re helping them up.’

Business Development Manager

Sharon Viera Crespo

Sharon Viera takes pride in the fact that she put herself through college, including graduate school. Sharon used her skills gained in higher education to achieve a position as Director for Provider Services at a fast-growing company. She then found her way to Sales, where she has risen through the ranks here at Alleyoop. She started as a sales rep, then became part of the Sales Enablement team, and will now be moving to a Business Development Manager position. Sharon has worked in Customer Service, Audiology, and Sales which have all provided her with a well-rounded set of professional skills that set her apart.

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