The only agency with sales inside. Outsourced appointment setting, conducted like an orchestra. ▶︎ press play

sales marketing
Recent Demo for ZoomInfoBOOKED ✓1h

Trusted by teams that hit their number

ZoomInfo Adobe AWS Ingram Micro ActivTrak Srixon
18+years of outbound 1,600+companies served 4,800+campaigns delivered 10,000+meetings for one client
Exhibit A · one seat2008: a 50-person startup hires us
10,000+meetings later · still called in

Before you scroll another inch

Three big claims. Here are the receipts.

Every vendor in this category says senior, proven, trusted, and most of them mean a calling floor. You have no reason to believe we're different yet. So before the pitch goes one line further, the evidence, filed.

Ahead, if it holds up

01Demand gen + sales, one engine
02The math vs. hiring in-house
03Programs, priced in plain sight
04What stays yours at exit

…booking qualified meetings for B2B closers since 2008.our hero, four seconds ago

Case file · the hardest client in salesZoomInfo

In 2008, a 50-person data startup hired us to book its meetings. That startup is ZoomInfo: 3,500 employees, 35,000 customers, the most data-driven sales company on earth. We built their outbound motion, showed them how to scale it in-house, and ran alongside their team through the climb. They still call us in today.

Henry Schuck

“They are firing on every best practice for running a sales development team.”

Henry Schuck, CEO & Founder, ZoomInfo

…demand gen and sales, run as one motion. Not a calling floor.the promise this whole site makes

The air game · demand gen
1,847 Website visitors, identified and namedBuyers researching you quietly, spotted, matched, and warmed before they ever fill out a form. AUDIENCE · one program
43 Buying groups mapped, every channel watchedContent, social, and search signals feed one market intelligence, so reps enter conversations already known. Signals · always on
The ground game · sales inside
16% Connect rate, up toSenior reps pick up the warm signal and turn it into conversations, the industry cold average is 4.4%. vs. industry avg 4.4% · Bridge Group
95 C-level meetings for Adobe, in under 30 daysThat calendar does not open for a script reader. Adobe program · first 30 days

…qualified meetings. Held, not just booked.the part everyone fudges

1,100 New customers won for SrixonMeetings that turned into buyers, $50M in total sales over the engagement. Srixon · cumulative
$500K Pipeline for Bevi, in one quarterSourced, qualified, and on the closers' calendars. Bevi · one quarter
100 New customers in ACV Auctions' first 90 daysThe program paid for itself before the first renewal conversation. ACV Auctions · first 90 days
The rest of the wall, earned the same wayBooked · held · renewed
AWS Adobe Ingram Micro ActivTrak Srixon

…plus one for the shelf: an ABM program named Best Program of the Year at a major industry analyst conference.

Get receipts like these

Running total Receipts on request, references on offer. Every claim below files its own.

Want the receipts from your industry? Book a meeting and we'll bring the numbers from programs like yours, and tell you honestly if we're the wrong call.

We work every account in your market. You just take the meetings.

A permanent spectator

Your CFO pulled the plug. Now you watch your competitors play.

It made sense on paper. Every channel was bleeding, so marketing got paused, just for now. But the pause never lifted. The cut didn't just trim spend, it took you out of the game. You became a permanent spectator: watching the competitors you out-build win the deals you trained for, picked in shortlists and referrals you were never part of. And every way back onto the field got too expensive, stopped working, turned into a liability, or drowned in noise.

SEO got eaten by AI Overviews.

Content takes twice as long to produce and generates a fraction of the clicks. Zero-click search is the new default.

Traffic, gone

Paid search and LinkedIn ads priced themselves out.

A $50K ad budget now buys what $12K used to. Returns compress every quarter.

ROI, inverted

Hiring sales reps in-house became unaffordable.

$154K all-in per person. 34–40% quit every year. The good ones leave; the rest miss target.

Cost, runaway

AI buried every category in noise.

Almost every category now spawns hundreds of new AI-built offerings a month. The market is louder and more confusing than ever, a single channel or a one-note play can't cut through.

Signal, buried

AI sales bots turned into spam cannons.

50,000 emails, three meetings, and a wrecked email reputation. Almost no one replied.

Read the full case →
Blacklisted

Then someone in a board meeting said it.

"Pause marketing. We'll come back to it."

Sales hated it. Marketing hated it. But looking at the invoices and the targets nobody was hitting, the CFO had a point. Every active channel was losing money or making it worse. Pause was the only disciplined move on the board.

But the demand never left.

Your next 20, 200, or 2,000 customers are out there right now, researching, comparing, circling back to a problem you solve. They're not lost. You're just not in the room with them.

But a permanent pause is not a winning strategy.

Time to unpause.
And this time, do it the right way.

Not the old way. Not the AI-only way. Not the $11K-a-month telemarketer way. A new program, built on new realities and new capabilities: AI infrastructure where it earns its keep, humans where taste and judgment matter, and one flat monthly price where the risk used to be.

01 Zero-waste marketing. Every dollar accountable, meetings held, leads named, no cycle missed.
02 Full pipelines. Human judgment, AI scale, every task to the resource built for it.
03 One flat monthly fee. Playmakers, data, and platform, from $5,250 a month, on a six-month program. No seats, no surprises.

Your all-access pass

The only agency with sales inside.

Every other outbound vendor does half the job. Marketing agencies generate warm leads and hand them over a wall. Meeting-booking firms work the phones against cold lists somebody else built. Eighty percent of B2B budget dies in that gap. We run both teams, in one building, on one budget, so the people creating interest are the same people turning it into meetings. That's your way back into the game: one team with an all-access pass to your entire market, every buyer, every room where the decision actually gets made.

Your whole market, one connected system

We don't work a short list. We watch your entire market at once, and let the real signs of interest decide where a person's time is worth spending.

Zone 01 · The floor

10,000every company that could realistically buy from you

We start with your whole market, not a list someone hands us, built and kept current automatically, so nothing gets missed.

Zone 02 · In bounds

3,000the ones actually worth your time

Technology narrows that market down to the companies that genuinely fit, by size, industry, and the way they buy, so effort only goes where it can pay off.

Zone 03 · The paint

the readythat are in the market right now

Automation watches for the quiet signs a company is ready to buy, including the ones researching you without ever filling out a form, and flags them the moment they heat up.

Zone 04 · The five on the floor

everyonewho'll weigh in on the decision

We find the handful of people who actually make the call, and warm them up with the right marketing first, so the first conversation is never a cold one.

Zone 05 · The finish

meetingsbooked and held, on your calendar

A real person picks up the warmed-up companies and turns them into genuine conversations and booked meetings for your team, no scripts, no spam.

It's one connected system doing the work of an entire marketing-and-sales department, with technology, AI, and automation handling the heavy lifting so people only spend time where it truly counts. That's how the cost of each meeting drops to a level an in-house team simply can't match: zero wasted effort, zero wasted spend. We work every account in your market. You just take the meetings.

Every company in your market ends up in one of six places, even the ones whose moment is months away.
Nothing, and no one, gets wasted.

REPLAY · A WEEK, COMPRESSED Every account → SORTED 1,168 / 2,847 Wasted0 Run this on your market →
Intake
9

Ready now

In their buying window, a play in motion

14

Hand raised

They replied, a live introduction handed to you

12

Early signs

Quietly showing interest, flagged and watched

26

Not yet

We keep warming them until the timing's right

19

Re-engage later

A dated trigger, a renewal or budget reset, so we return right on time

8

Not a fit

Set aside, so you never pay to chase them

SPEND SAVED ✓
NOW RUNNING exec-intro play v47 ready-now account queue 0

 

What every "ready now" becomes →

41Meetings booked
31Meetings completed
14Deals created
5Wins

Booked isn't the finish line. Every meeting is tracked through deal and win, so you always see what your pipeline is really made of.

PLATE V · the sorting floor, nothing wasted

The play behind the receipts

Watch one play run. Two voices, one motion.

The machine names the buyer and picks the moment. A person from sales inside writes the touches and makes the call. Your closer turns the meeting into a deal. Every play files itself, so the next one starts smarter.

The setup01 · Messaging + signal

Win the Moment.

We find them before they find you.

Signal-driven targeting spots buying intent across search, social, content, and your own site, then builds the file: buying group, signals, best window. Your team is already in the room.

Your competitors are still building lists.

The assist02 · Human-led conversion

Win the Meeting.

The only agency with sales inside.

A senior rep writes every touch (researched, not templated) and the machine only picks the moment to send. Email, LinkedIn, phone: three touches, one human voice.

Your team only touches opportunities.

The finish03 · Meeting → deal

Yours to close.

Warm handoff, on your calendar.

Your closer walks into a held meeting with the file in hand, and turns it into a created deal. Pipeline, not activity reports.

You never touch a cold door again.

The next possession04 · PlayIQ™

Win the Market.

The longer you run, the sharper we get.

Every call, reply, and meeting that becomes a deal feeds the system. Windows confirm, messages sharpen, the list gets smarter, and humans coach the next play.

Your competitors plateau. You compound.

One play · dramatized Thu · 10:08 AM
meridianfreight.com3rd visit to /pricing this week · no form filled
AI · named it
Meridian FreightColumbus, OH · 214 trucks · logistics
74PlayIQ™
Buying groupVP Ops · CFO · Dir. Fleet
SignalsPricing ×3 · competitor research · hiring 12 drivers
Best windowThursday · 9:40 AM · phone
Call it“Worth a play, I'll take it.”, J. Moreau, your rep
Touch 1 · emailHuman · wrote it

Subject: the 12 new drivers

“Congrats on the Columbus expansion, twelve driver hires usually means routing pain by Q3. We've walked three fleets your size through that exact crunch. Worth twenty minutes before it bites?”

J. Moreau, senior rep on your marketAI · send Thu 9:38 AM
in

Connect + note: “good luck with the twelve routes, no pitch.”

Human
Touch 3 · phone · Thu 9:40 AM

J. Moreau“Jordan, the one who emailed about the drivers. Worth twenty minutes with your VP Ops?”

Meridian“Thursday works.”

Meeting · booked
Thu · 9:40 AMDiscovery, VP Ops✓ Held
Deal createdMeridian Freight, $68,000Stage: DiscoveryHuman · your closer
Deal createdMeridian Freight, $68,000From one Tuesday-afternoon signal

Thu 9:40 window: confirmed ×12

“driver hires” opener: +18% reply

ICP updated: 3 lookalikes queued

…and J. Moreau writes the next opener.

One play, signal to deal, engineered by AI, converted with a human touch.

A dramatization, the names change, the motion is the one the receipts came from.

Next: what it costs to run this play. Programs are priced in plain sight, live in under 30 days, and everything they build stays yours at exit.

The breakthrough

AI can't earn trust. Old-school can't scale. So we stopped choosing.

Outbound was never one job. It's two, find the buyer, then win the buyer. For years the whole market handed both to the wrong worker.

The AI bet

It tried to replace the human.

AI sales bots automated the conversation itself, and turned outreach into spam. You cannot automate trust, taste, or the read of a real buyer.

The market marked it spam. It failed.
The old guard

It never modernized.

Old-school cold-callers still work lists by hand, no data, no priorities, no idea who's actually ready to buy. Talented people, guessing.

Ignored the technology. It can't scale.

So we cracked it

Give every task to whoever does it best.

Machines are unmatched at scale, speed, and cost. People are irreplaceable at judgment, connection, and trust. So we split the job down the middle, and wired the two halves to feed each other in real time.

The machine does

  • Builds and refreshes the market list
  • Scores every buying signal
  • Picks the moment to move
  • Selects the play
  • Routes the account

A human does

  • Writes every email
  • Sends every LinkedIn note
  • Makes every call
  • Reads the buyer
  • Earns the meeting

Half the cost. Ten times the outcome.

The $11K-a-month seat pays a person to do machine work. We never pay either side to do the other's job, and that discipline is the entire discount.

The division of labor is the discount: the cost of admission lands below a single in-house rep.The cost of staying sidelined runs far higher than the price of the pass.

See how the engine works

The first 90 days

Progress is immediate. Results compound.

Outbound that works is built, not switched on. Here is exactly what you see at 30, 60, and 90 days, so urgency and patience can stop being enemies.

Weeks 1 to 2

The build.

We build your target list, your message, and your outreach plan. Your dedicated person is assigned, and your dashboard is live from day one.

Weeks 3 to 4

First meetings.

The program goes live in under 30 days, and the first qualified meetings typically land on calendars before the first month closes.

Weeks 5 to 8

The rhythm.

Meetings land weekly, a standing call with your program lead keeps score, and the system learns which of your companies respond.

Weeks 9 to 12

The compounding.

Warmed accounts, mapped decision-makers, and months of history start doing work a cold list never could. Every week inherits the last one's momentum.

Start your ramp

And nothing resets. Every list, message, and play the ramp builds is yours to keep.

The programs

We prospect. You profit.

The task ledger said it: half the cost, ten times the outcome. Here's the half, priced in plain sight. Month-priced, six-month programs on dedicated onshore Playmakers, live in under 30 days.

Lift

One Playmaker.

The full engine, one dedicated person on your market.

$5,250/mo

Six-month program · live in under 30 days

  • One dedicated onshore Playmaker
  • 2,500 calls + 500 LinkedIn touches a month
  • Whole-market coverage, PlayIQ™ on every account
  • Warm, named leads in your CRM, every month
Configure Lift →
Most teams run this

Grow

Two Playmakers.

Your whole market covered, with room to grow into it.

$10,000/mo

Six-month program · live in under 30 days

  • Two dedicated onshore Playmakers
  • 5,000 calls + 1,000 LinkedIn touches a month
  • Deeper play rotation, faster PlayIQ™ learning
  • Every active buying cycle in your market, worked
Configure Grow →

Scale

The full-court press.

The complete program, at full press.

$14,750/mo

Six-month program · live in under 30 days

  • Three dedicated onshore Playmakers
  • 7,500 calls + 1,500 LinkedIn touches a month
  • Several closers fed at once
  • About the cost of one in-house seat, all-in
Configure Scale →
Every tierPlayIQ™ intelligenceUnlimited dataLive dashboardWeekly program callThe High IQ Exit™

Showtime and AUDIENCE plug in as add-ons.

And at exit, everything the program builds, the lists, the plays, the trained model, leaves with you.

Every program, every month, also produces

  • Hundreds of warm, named leads, yours, in your CRM
  • Every active buying cycle in your market, covered
  • Competitor installs identified, accounts running what you replace
  • Contract expirations tracked, first in line at renewal
  • Buying-group maps & intent history that compound

Who runs your program

“They've got setters. We've got Playmakers.”

A dedicated, named person. Not a call-center seat. Graded on meetings held, not dials made.

See how Playmakers work

What you keep

  • Your PlayIQ™ Score: the trained intelligence model. Complete.
  • Your Prospect Lists: every contact sourced, scored, and segmented.
  • Your Sales Playbook: the messages that worked, by persona.

Every other agency takes the brain when they leave. We hand you ours.

Included in every program as The High IQ Exit™: yours at close. No exceptions.

See everything you own

The PlayIQ™ Engine

Most outbound resets every month. Ours compounds.

The gap chart showed the race. This is the engine that wins it, and the asset you keep. Every dial, reply, and meeting trains PlayIQ™ on your market, so month six runs plays month one couldn't see.

Your PlayIQ™ score

91 / 100by month 12 of a typical program
Your PlayIQ™ A playbook that resets
100 75 50 starts at 31 still ≈ 31
The compounding gap
Week 3Winning message validated
Month 2Best call window identified
Month 6Compounding begins
Month 12Optimizing autonomously
Week 3Winning message validated
Month 2Best call window identified
Month 6Compounding begins
Month 12Optimizing autonomously

Conversation → meeting

Up to 25%

You25%
Industry8–15%

industry benchmark range

Reply rate

Up to 6%

Hum+AI6%
AI-only<3%

industry data vs. our model

Inside the engine

Signal in. Edge out.

01Every dial, loggedWhen each persona actually picks up, by title, day, and hour
02Every reply, parsedWhich message earns the meeting, and which objection kills it
03Every site visitor, matchedWho's circling you before they ever fill out a form
04Every meeting, gradedA sharper ICP score for next month's list

A rented playbook resets to zero. Yours compounds, and it leaves with you.

See how PlayIQ™ works Get your starting score

The fit check

Built for teams with growth on the budget line.

Is outsourced appointment setting right for you? The honest checklist, including who it's wrong for.

This is for you if

  • Growth is a budgeted line item, a pipeline number you're funding, not a lottery ticket.
  • Your deal size justifies a real sales motion, and closers are ready for the meetings we set.
  • You want this function owned by specialists, permanently, not rebuilt in-house every two years.
  • You need progress now and understand results compound over a six-month program.

It isn't if

  • You're testing outbound with leftover budget and a 30-day fuse.
  • The plan is to take the playbook in-house by month three. An assist needs two players on the floor.
  • You want activity reports, dials made, emails sent, instead of meetings held.

Plain answers

Questions a CFO would ask.

What is outsourced appointment setting?

Outsourced appointment setting is hiring a specialized team to find, qualify, and book sales meetings with your future customers, so your own salespeople spend their time closing. We run it with a dedicated team, using technology and AI to find the companies worth a conversation before anyone reaches out.

How much does outsourced appointment setting cost?

Our programs are priced by the month on six-month terms, starting at $5,250/mo with one dedicated person on your account, and scaling to $10,000–$14,750/mo with a larger team. Meetings are the goal, but every month also brings hundreds of warm, named leads and full coverage of who's buying in your market. Compare that to roughly $154K a year for a single in-house hire, the Math page does it for you.

How fast will we see results?

Your program is live in under 30 days. Real activity starts within 30 days, and the first qualified meetings usually land in weeks three and four. It keeps getting stronger from there, as the companies we've warmed up and the history we've built start doing work a cold list never could. See what that looks like in practice.

Why not just hire a sales team in-house?

An in-house hire costs about $154K a year all-in, and the role turns over at 34–40% a year, and you still have to buy the data, the tools, and the management on top. A program costs about a third of one hire and includes all of it. Run your own numbers in the CFO Cost Model.

Why not just use an AI tool that does it all?

Software-only outreach fills inboxes with spam, wrecks your email reputation, and can cross legal lines on automated calls, and almost nobody replies. AI is great at deciding who to contact and when. People are still far better at the actual conversation. We wrote the full case, we use each for what it's genuinely good at.

How many meetings a month should we expect?

The honest answer requires a conversation, on purpose. After 18+ years and 1,600+ companies, we know the number depends on your market, your deal size, and your buyer, and our algorithm won't pretend to be exact without real inputs. Configure your program, then book a meeting, and we'll give you an honest assessment with real numbers before you spend a dollar. Humans working with humans, it starts with a conversation.

What happens when we leave?

You leave richer than you started. Every program includes The High IQ Exit™: at close you take everything we built, your prospect lists, your sales playbook, your trained PlayIQ™ model, at no charge. No lock-in, no hostage data. Most agencies take the brain when they leave; we hand you ours.

New to the category? Outsourced appointment setting, explained from scratch →

Get back in the game.

Stop watching the deals happen without you. Book a meeting now and we'll map exactly how to fill your calendar with qualified meetings, and get you started. We're deliberately choosy about fit, and if we're the wrong call, we'll say so. And everything we build is yours to keep.

The assist is ours. The win is yours.