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Mission Statement:

At Alleyoop, our mission is to source, implement, and manage best-in-class people, processes, and technologies. With a firm commitment to excellence, we strive to provide our clients with the Ultimate Assist, surpassing their expectations at every shot.

Alleyoop /ali'up/


1. a high pass caught by a leaping teammate who dunks the ball before landing;

1. the ultimate assist

Why do we call ourselves Alleyoop?

Because that is exactly what we do.

We provide the ultimate assist to our clients by setting them up for success. Alleyoop is the future of demand generation at scale for fast-growth startups & well-established brands entering new markets or periods of new expectations. Whether it is sales development or client service, we are in the business of providing the ultimate assist to all our clients.

Why do Companies Choose Alleyoop? Simple:

People, Process, Technology.

Our People deliver an exceptional level of service and professionalism that surpasses all expectations, ensuring unparalleled client satisfaction.

Our Process is meticulously designed, leaving no room for shortcuts. With a steadfast commitment to excellence, we consistently achieve the desired results for our clients.

Our Technology represents the pinnacle of innovation, constantly evolving to stay ahead. We pride ourselves on providing cutting-edge solutions that empower our clients’ success.

Hear from our CEO,

Gabe Lullo:

“Okay, maybe it’s no surprise that we also go by Alleyoop since we’re crazy about basketball. Can you blame us? Just like basketball, business is a team sport.

So let go of the “outsource” stereotype! You won’t find any egotistical superstars here. With 15 years of industry experience, we excel at forging successful partnerships. Our track record in team building speaks volumes. We are trailblazers, innovators, and experts in sales development.

We’re not just a program; we’re real people.

Throughout our years in the industry, we’ve witnessed numerous changes. We’ve experimented, learned valuable lessons, and continuously refined our approach. We have triumphed in creating a proven, adaptable outbound campaign that prioritizes human connection. Rest assured, it WILL generate new business for your company.”

– Gabe Lullo, CEO

A culture that creates wins

Our Core Values

Teamwork, because a team is only a team when everyone works together.

Personal Growth, because a team is only as strong as its weakest player.

Empathy, because this team is made up of people who deserve kindness.

Accountability, because a team only wins with everyone being held accountable.

Hear it from our team directly…

15 years of milestones


Stephen Hays founded Alleyoop (then Inside Sales Team), becoming a pioneer in Sales Development as a Service. The culmination of his vast experience sales education was an ideal starting point for a widely successful launch in our first year.


Through extensive collaboration and partnerships, we advanced our offering to our clients by introducing human-verified data and high-quality outreach technology in conjunction with our traditional cold calling strategies, becoming an industry leader.


After a successful beginning, we moved into our 5th year by focusing on diversifying our client programs. With the stage being set we launched Nurture and Nurture Pro, offering clients comprehensive CRM dashboards, detailed analytical reporting, and sales team management.


When evaluating the marketplace, we saw a significant spike in event attendance, importance, and demand. Therefore, we launched Event Go to assist our clients in supporting their in-person events. This offering became one of our fastest growing programs.


With all of the successful programs launched to date, we were more than just an Inside Sales Team. Our realization of being “The Ultimate Assist” inspired our new name and brand as Alleyoop. Additionally, our operations went fully remote to support our global presence.


As the effects of the COVID-19 pandemic destabilized the in-person events space, we pivoted quickly like we always do. We launched the Event Go Virtual program to continue to provide the ultimate assist for our clients in driving record attendance to their virtual events.


We entered into a long term partnership with Ready Hire. Their ability to source, train, and certify best in class SDRs from around the world, allowed for us to expand our team at scale and fulfill the high-demand of our global clients. This partnership exceeded all expectations.


In a turbulent year in the technology space, we responded with innovation. We launched a first of its kind Plug & Play program for Sales Development and Customer Service, both of which grew exponentially and quickly became our flagship programs.


Gabe Lullo, our newly appointed CEO, brings vast expertise in sales development, marketing, recruiting, operations, and management. His proven tenure and alignment with the company make him the perfect leader to steer Alleyoop into its next successful chapter.

You’re in good company