Adobe Sign is an enterprise-class, e-signature service that replaces paper and ink signature processes with fully automated electronic signature workflows. In order to promote their latest integration with Salesforce, Adobe chose to focus on Dreamforce.
This annual conference held by Salesforce.com brings together thought leaders, industry pioneers and thousands of IT professionals in the B2B space. It’s the perfect event for Adobe Sign to meet face-to-face with decision-makers.
As the cost to exhibit at Dreamforce rises, more and more companies choose to host satellite events to maximize their marketing investment. This lead to Adobe Sign partnering with Alleyoop to help them solve a unique problem: how can we achieve the same impact at a fraction of the cost?
Adobe Sign needed strong incentives combined with compelling events if they were going to drive attendance to off-site locations. Their plan was to host three celebrity dinners starting the night before Dreamforce, as well as provide executive meeting spaces for conversations with decision makers during the event. Adobe planned to warm targeted leads with their dinner events in order to ultimately move them down their sales pipeline during their in-person meetings.
With an extraordinarily short timeline of just three weeks, Alleyoop began sourcing targeted data to drive only director level and above contacts at enterprise accounts.