Ambition is a sales management platform which combines sales management and gamification with powerful analytics to provide transparency, accountability, motivation, and development for sales teams. As more sales organizations focus investment on inside sales and demand generation teams, the position of Ambition’s sales management and engagement platform has transcended from “great to have” to a necessity.

After their first round of venture capital, Ambition decided to commit to steady, self-reliant growth. However, as a young company in a developing category, Ambition had yet to completely iron out their sales process. And since they were actively growing, they didn’t have the resources to both execute their business while also experimenting and optimizing. Ambition decided to partner with Alleyoop in order to both focus on the internal processes they knew worked while also having the flexibility to explore better opportunities and processes. Alleyoop quickly assembled a two-person SDR team and integrated with Ambition.

Not only did Alleyoop provide an economical, no risk experimental SDR team, but they also leveraged their expertise to both discover new ideal customers and also refine their existing processes. By investigating accounts, understanding leads and talking to companies as humans, Alleyoop was able to determine exactly what stage company needed Ambition. We also shared best practices, competitor renewal dates, budget information and over 20k titles to Ambitions CRM.