An alley-oop is quite possibly the most exciting offensive play in a basketball game – a coordinated effort involving one player throwing the ball to the other who is mid-air, ready to dunk. Alleyoop has been passing and scoring with ZoomInfo for almost 5 years.
ZoomInfo is now the leading marketing and sales intelligence solution, rated #1 on G2 Crowd. Their mission is to “accelerate pipeline and revenue growth by delivering the most accurate and actionable B2B sales and marketing data on the planet.”
You need a strategy, not a call center
When ZoomInfo CEO, Henry Schuck, reached out to us in 2013, he was confident that his human-verified data was the strongest in the industry and knew their business model was destined for success… but the growth wasn’t happening at the rate they wanted.
Like many companies that experience initial rapid growth, ZoomInfo had never prioritized an outbound sales strategy. When the time came to scale beyond inbound, they had no interest in experimenting with the traditional pay-per-meeting outsource model in which you pay a company to pound the phones on your behalf and potentially damage your brand. They needed high-quality at-bats with target accounts. They sought a strategic partnership. Alleyoop was entrusted to develop an outbound plan of attack and deliver results.