Wachter delivers innovative healthcare technology to the market and our team at Alleyoop was enlisted to set qualified appointments and drive revenue for their NOVA product – a revolutionary monitoring system that allows nurses to provide constant monitoring to multiple patients without the cost of 1:1 patient sitters.
In an effort to engage the Chief Nursing Officiers at their target accounts, we put together a direct mail campaign to coordinate with our phone and email efforts.
Target prospects receive a box containing a succulent and a notecard. SDRs were notified upon delivery of the gift so they could follow up promptly.
As with any direct mail campaign, it’s not the gift but the message that’s needed to create relevancy and leave an impact. We thoughtfully choose succulents because the target audience was mostly female and we crafted a message that tied to the gift , as well as the product we were selling.
Target prospects receive a box containing a succulent and a notecard. SDRs were notified upon delivery of the gift so they could follow up promptly.
As with any direct mail campaign, it’s not the gift but the message that’s needed to create relevancy and leave an impact. We thoughtfully choose succulents because the target audience was mostly female and we crafted a message that tied to the gift , as well as the product we were selling.
”Hospital patients need constant care and attention, but this little guy - not so much and with our NOVA solution monitoring stable patients on your behalf, your nurses gain the one resource there's never enough of - time. Let's chat soon!
Note Copy Sample
Enjoy the succulent!