Introduction
In today’s business world, companies are constantly looking for ways to streamline their operations and increase their efficiency. One way that many businesses achieve this is by outsourcing. Recently, outsourcing sales development representatives (SDRs) to handle inbound lead management has become increasingly popular.
Alleyoop has been among the leading sales development agencies in the world for the last decade. Just like all of our competitors, we have focused on outbound SDRs for much of that time. However, we have always seen the need for inbound SDRs to assist our clients with their inbound traffic. Throughout this post, we’ll highlight the advantages our own clients have experienced by partnering with us.
Cost Savings
Any time outsourcing is mentioned, you are all but guaranteed to see cost savings as an advantage. That’s because, in 2023, the average cost to support ONE SDR internally is $154,000 per year. That’s $12,800 per SDR, per month. So naturally, cost savings by outsourcing is a true advantage in the sales development space. Hiring and training an in-house team of SDRs can be expensive, especially for small and medium-sized businesses. Not to mention the high turnover rate in SDRs, hiring and replacing, training and retraining can become full-time jobs in and of themselves.
By outsourcing your sales development team you’re able to pay only for the services they need, without having to invest in training, benefits, and other overhead costs associated with hiring an in-house team.
With Alleyoop, you are guaranteed highly trained and effective SDRs who are 100% dedicated to your project. Our SDRs have all completed the Ready Hire SDR Certification and take part in regular ongoing training with our team of experts. Not to mention, our cost is significantly lower than what it would cost to bring all of that training in-house, let alone the overhead of salary and technology for an internal SDR.
Increased Efficiency
Outsourced inbound SDRs focus on one thing: your inbound leads.
They aren’t worried about cold calling, prospecting, closing deals, or anything else! This makes your company vastly more efficient when it comes to turning leads into meetings and closed deals. Inbound SDRs are trained professionals who know how to effectively manage inbound leads and move them through the sales funnel. This allows your sales team to focus on closing deals rather than calling hot leads.
Alleyoop’s inbound SDRs work flexible shifts as needed by our clients to ensure they are always available to call leads as they come in. Simply by having a dedicated resource in the evenings and on the weekends, our clients have seen major increases in their conversion rates.
Improved Quality
Outsourced SDRs are experts in their field and have a deep understanding of the sales process. They know how to effectively qualify leads and move them through the sales funnel, resulting in higher conversion rates and improved overall sales performance. Additionally, since their only priority is to work with inbound leads they are all but guaranteed to call new leads within 5 minutes (during regular business hours) further contributing to higher conversion rates.
At Alleyoop, we often put on internal competitions for our SDRs – inbound and outbound alike. Since we’re a competitive group, this really helps keep our SDRs motivated to perform well for their clients regardless of what the prize for the competition is.
Conclusion
In conclusion, outsourcing SDRs for inbound lead management can have a significant impact on a company’s cost savings, efficiency, and lead quality. By leaving lead management to the experts, you can focus on your core competencies and together we can achieve your sales goals more effectively.
If you think outsourcing SDRs for your inbound lead management is the right move for your company, reach out to us today! We have the best players in the game and they are all itching to make an impact for you.
Becca Fields-Poniskaitis
Head of Marketing
Becca is using her varied marketing experience and breadth of skills to build and develop a world-class, in-house marketing team here at Alleyoop.