For commercial electrical contractors
The Ultimate Growth Assist
We book qualified site assessments with the facility managers and property portfolios that actually sign service agreements and retrofit projects, LED, EV, panels, warmed up before the call.
Running the work is the doable part, crews, licensing, safety, materials are challenges you can figure out. Growth in commercial electrical comes down to one thing: being the contractor a facility manager calls before the project is scoped, because service agreements and retrofit work are relationship decisions made early. Almost no independent shop has anyone building those relationships systematically.
The market is deep and fragmented, and the retrofit wave, LED conversions, EV charging, panel and service upgrades for electrification, gives every building in your market a reason to talk. The contractors winning that wave are the ones in the conversation before the RFP exists.
But who's making that happen? Usually the owner, between estimates, maybe one salesperson. Referrals and reputation don't scale to every facility portfolio in your market, and the nationals and PE-backed platforms run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed site assessment or retrofit walkthrough with a decision-maker who manages commercial facilities in your service area, fits your project size and work type, and is open to a conversation, booked on your calendar, ready for your estimator.
The person who actually signs is one of a few: a facility manager, a commercial property manager, an energy or sustainability lead, a plant engineer, or the owner at a multi-site operator. We find them, reach them, and qualify the meeting to your terms, facility type, project scope, service radius, timing.
That qualification is the whole point: your selling time goes to site assessments that can become service agreements and retrofit projects, not tire-kickers and price-shoppers. You spend your day on facilities worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a retrofit project runs five to six figures, a service agreement recurs behind it, and the contractor who did the lighting audit usually gets the panel work too. One won facility pays for the program many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a assessment.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified site assessments on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the facilities and portfolios worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the assessment.
We build the target list, facility managers, property portfolios, and plants in your service radius, prioritized by fit and by whose systems and incentive deadlines put projects in play.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags companies researching electrical service, lighting retrofits, or EV charging, often before anything goes out to bid.
A commercial electrical decision runs through several people, facility manager, energy lead, ownership, sometimes procurement. We map all of them, not one name on a list.
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the assessment on your calendar.
A program is live in under 30 days, with first site assessments landing in weeks 3 to 4. Electrification has put every building on a clock: aging panels, LED paybacks, EV mandates and incentives with deadlines. Each is a moment when an account opens, and the contractor already known wins it.
Commercial electrical work is scoped in conversations that happen quarters before a bid: when energy costs spike, when an incentive deadline approaches, when a fleet electrifies, when insurance flags an old panel. We watch for those signals and work the timing continuously, so the assessment lands with you while the project is still being shaped, which is when the winner is usually decided.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Two things make commercial electrical close to ideal for a real outbound program: a once-in-a-generation retrofit wave and service agreements that recur behind every project. The only hard part is being in front of enough facility managers while projects are still being shaped. That’s the one thing we do.
LED, EV charging, panel upgrades, every building has a project with a payback attached. An efficiency conversation is the easiest door into a facility relationship ever offered to this trade.
The lighting audit becomes the retrofit, the retrofit becomes the service agreement, the agreement becomes first right to everything after. One meeting starts the ladder.
Property portfolios and multi-site operators roll one good project across many buildings. One assessment that earns trust can open twenty roofs’ worth of electrical rooms.
Retrofit projects are shaped in conversations with facility managers quarters before anything goes to bid, triggered by energy costs, incentive deadlines, EV plans, or aging panels. Getting more of that work means being in those early conversations on purpose, which is what a systematic appointment setting program does.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
Ahead of incentive deadlines and budget season. A program is live in under 30 days with first assessments in weeks 3-4, and every quarter of the electrification wave you wait, another contractor is having those conversations in your market.
The electrification wave is a once-in-a-generation door-opener for this trade, and it is being answered by whoever calls first with a credible number.
The assist is ours. The win is yours.