Do Hard Things · The Alleyoop Podcast
Hard conversations, from inside the room.
Gabe Lullo, with Nicole and Lexi, sits down with the people on the other side of the door — now adding buyer interviews that give sellers inside access to the buyer’s journey: how they evaluate, what earns the meeting, and why deals really stall. Eight seasons in.
From the team behind the ultimate assist. The assist gets you the meeting; the meeting gets you in the room.
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Latest episode
S8 · EP8
Do Hard Things Podcast: S8 EP8
The latest episode of Do Hard Things with Gabe Lullo — real conversations about building pipeline, leading teams, and doing the work.
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Season 8 and Season 7 — same show, same feed, same hosts. New episodes land here.











In the room.
Alleyoop voices on stages and podcasts beyond our own.
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The weekly newsletter on outbound, leadership, and doing the hard things. Written by Gabe Lullo. Read by thousands.
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