Free model · build vs. buy · your numbers

The CFO cost model.

What does it actually cost to build an in-house SDR team for a year, salary, benefits, tooling, recruiting, management, and the turnover nobody budgets, versus a flat-fee program? Move the assumptions to match your reality. Every number is editable, and the summary is built to forward to your CFO.

Build in-house · year one

$0

all-in, per year

vs.

Alleyoop program · year one

$0

flat, everything included

 

Where the in-house money goes

Year-one, fully loaded.

Total year one
$0

Build · time to first meeting

4 to 7 months

6 to 10 weeks to hire, then 3 to 6 months to ramp, before the data and tooling are even assembled.

Buy · time to first meeting

Weeks 3 to 4

Live in under 30 days from signature. The engine, the data, and the people arrive together.

Build · cost per meeting, year one

$0

 

Program · cost per meeting, year one

$0

 

CFO summary, forward this

 

 

Numbers are a starting point. The real answer depends on your motion, and we'll tell you honestly if building is right for you.

Before you pick either path: the buyer’s guide, how to evaluate any vendor in this category, including us.

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