The Math
Plug in three numbers you already know, your program, your average deal size, and how often a meeting turns into a real opportunity. We'll translate that into the only thing your CFO cares about: how much pipeline walks in. The real question underneath it, what is staying out of the room costing you every quarter?
Your inputs
1 dedicated onshore Playmaker · 2,500 calls + 500 LinkedIn messages a month. Six-month program.
Pipeline inputs · your numbers
Your average won deal. First-year value if multi-year.
Of meetings we book, the share that become real opportunities in your CRM. B2B benchmark: 30 to 50%.
Projected pipeline
Pipeline generated across a six-month program, based on your numbers. That's 24 opportunities from ~60 meetings at a 40% meeting-to-opp rate.
Every quarter you wait is $250K of pipeline that never exists.
We only calculate pipeline, not closed revenue, your sales team owns that number. Pipeline is the honest boundary of what outreach can promise.
The stack, priced honestly
Same job: one fully-supported Playmaker producing qualified meetings, for a year. Here's what each path actually costs, and where it breaks. We don't hide the hard trade-offs, we show them.
| One Playmaker, fully supported · 1 year | Annual cost | Monthly | Meetings / month | Ramp to first meeting | What breaks |
|---|---|---|---|---|---|
| Alleyoop · LiftPeople + AI | $63,000Playmaker, data, technology included | $5,250flat monthly fee | Included2,500 calls + 500 LinkedIn / mo | 3 to 4 weekslive in under four | Under-deliverywe re-staff the pod, not you |
| In-house team1 rep, all-in | $154,000salary + benefits + tools + data + mgmt | $12,833before recruiting fees | 6 to 10industry average at steady state | 10 to 14 weekshire + ramp | 34–40% turnover~1.5 yr median tenure, then rehire |
| memoryBlueOutsourced telemarketing | $144,000published program cost | $12,000per SDR | Volume-dependentcold lists, no signal layer | 4 to 6 weeksplus discovery | 12-month lock-inpay through the drift |
| CIENCE TechnologiesOutsourced SDR agency | $120,000published program cost | $10,000per program | Volume-dependentactivity-priced | 4 to 6 weeksplus discovery | 12-month lock-inactivity promises only |
| AI-only outreachsoftware-only tools | $72,000$6K/mo tool + data | $6,000before cleanup | Volume mathif anything converts | 2 weeksfastest | Email reputation wreckedflagged as spam |
| Do nothingSkip the year | $0out of pocket | $0 | 0no meetings booked | N/A | $500,000missed pipeline (your inputs) |
In-house figure is fully-loaded, salary, benefits, tools, data, and management, per Playmaker, per year. memoryBlue and CIENCE figures are published annual program costs. AUDIENCE, our intent product, is available standalone or as a $500/mo add-on.
The numbers above show what it costs. Here's why the math gets better, not worse, the longer you run.
Why it stays outsourced
Every month the program runs, it learns your market, which companies turn into customers, what makes them act, and who really drives the decision. That history is the asset, and it compounds two ways: over time on your account, and across every client we run. The longer we run it, the more it knows, and the more it earns its place in expert hands.
Rebuilding that same capability from scratch in-house means taking on the $154K seat, the 34 to 40% annual turnover, and the three-month ramp, to recreate an engine that's already running for you. Most teams keep us on the roster because the pass-thrower and the finisher are different jobs, and the results compound.
Three programs, one engine
Month-priced, six-month programs built on dedicated onshore Playmakers. Larger programs cost less per meeting, same system, more horsepower, and every tier's fee also buys the lead flow and cycle coverage the meeting math doesn't count. AUDIENCE, our intent product, adds on to any tier for $500/mo.
The meetings are the yardstick, not the whole yield, every month also produces
Pricing is per month, flat, Playmakers, data, and technology included. No per-seat fees, no tools to buy, no data add-ons. Showtime, our content engine, can be added to any tier.
From signature to pipeline
No six-month ramp, no hiring cycle, no tooling project. Your program is staffed from our bench and powered by our stack, moving while an in-house req would still be in the screening pile.
Onboarding
From signature to fully live: your target list, your message, your outreach plan, and your dedicated Playmaker assigned, all inside 30 days.
First results
Real activity within the first 30 days. First qualified meetings typically land in weeks 3 to 4.
Every week
A standing program meeting with your program lead: results, what we're seeing, next week's plan. Dashboard access from day one.
How we arrived at these numbers
Lift runs $5,250 a month with an estimated 8 to 12 qualified meetings, roughly $440–$660 per meeting. That includes your dedicated Playmaker, the program lead, all data and enrichment, and the platform. Larger tiers improve the math: Scale lands around $410–$615 per meeting. And the per-meeting figure undercounts the yield, the same fee also produces hundreds of warm, named leads a month and keeps every active buying cycle in your market covered.
A single in-house hire all-in, salary, taxes, benefits, tools, data, manager overhead, runs about $154,000 a year, and books 6 to 10 held, qualified meetings a month at steady state after a three-month ramp. Lift delivers the same monthly meeting range for $63,000 a year, live in under 30 days, with zero recruiting risk. If a Playmaker underperforms, we re-staff from our bench, not your problem. Want to run it on your own salary and tooling numbers? Use the CFO Cost Model.
On paper, yes, around $720 per meeting when volume converts. In practice, the hit to your email reputation from AI-only outreach has become severe. Deliverability studies from 2024 and 2025 show marked declines in inbox placement after AI-only blasts. If your deliverability collapses, your meeting count drops to zero. We run AI for research and targeting only, humans touch every outreach.
Drop it in the calculator. At 25% it's still a healthy pipeline multiple, and we'll review call recordings with you to figure out whether the gap is qualification, positioning, or AE readiness. We hold ourselves to meetings with qualified buyers, not to your team's close ratio, but we have opinions and we share them.
Pipeline = (meetings booked) × (meeting-to-opp rate) × (average deal size). It's the dollar value of opportunities created, not closed revenue. We deliberately don't calculate closed ARR in this tool, that depends on your team's win rate, which is yours to own. Pipeline is the honest boundary of what outbound promises.
Because the close rate depends on your product and your sales team, not on outreach. We refuse to take credit for your sales team's wins, and we refuse to take blame for their misses. Outbound's job ends at the qualified, attended meeting. If we added close rate to this calculator, we'd be selling a promise we can't back.
Lift, one dedicated Playmaker at $5,250 a month, on a six-month program. Below that there isn't enough runway for the setup, the warm-up, and the system to compound. Programs run six months because month one is calibration; months two through six are payback.
The in-house number uses The Bridge Group's SDR Metrics & Compensation Report ($75K median OTE, 34 to 40% annual turnover, 3.2-month ramp) plus fully-loaded overhead (a standard 1.4× salary multiplier). The agency number reflects typical mid-market retainer pricing. The AI-only number reflects published pricing from 11x, Clay, and Regie as of 2025. The paid channel number uses B2B demo-request CPL benchmarks. Specific vendor deals will differ; these are the mid-point of what we see in RFPs.
A 20-minute walkthrough with a program lead. We'll price your program live and show you exactly what the projection looks like for your business.
The assist is ours. The win is yours.