For commercial generator & backup power companies
The Ultimate Backup
We book qualified power assessments with the facility managers and building owners who buy and maintain commercial backup power, warmed up before the call, so you're the name they call when the grid fails or their current service slips.
Installing and servicing the systems is the doable part, sizing, transfer switches, fuel, load banks, NFPA 110 testing are challenges you can figure out. Growth in backup power comes down to one thing: a steady flow of facilities that need a generator installed or a service contract taken over. And that means getting in front of the facility managers and building owners who can say yes before the next outage or compliance miss sends them to a competitor. Almost no independent generator company has anyone doing that systematically.
Sources: IndexBox and Global Market Insights commercial standby generator analyses (2026); Industry Research (2026); NFPA 110, Standard for Emergency and Standby Power Systems.
Demand isn't the problem, the grid gets less reliable every year, extreme weather is up, and the data-center boom is pulling in backup power as fast as it can be built. A single critical facility can't afford to go dark for a minute. The problem is reach: finding the buildings that need backup, or the ones stuck with a provider who isn't keeping them compliant, and getting in front of the right person on purpose.
But who's making that happen? Usually the owner, between service calls, maybe one or two techs who'd rather be turning wrenches. Referrals don't scale to every hospital, data center, plant, and property in your service area. Meanwhile the OEM dealers and national service companies run whole sales teams chasing the same critical facilities. You win on response time and reliability, and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed power assessment with a decision-maker who's responsible for a commercial or critical facility in your service area, needs backup power installed or serviced, and is open to a real conversation about uptime and compliance, booked on your calendar, ready for your rep.
The person who actually signs is one of a few: a facility or operations director, a building or business owner, a hospital or data-center facilities engineer, a property or portfolio manager, or a general contractor on a critical build. We find them, reach them, and qualify the meeting to your terms, facility type, load and runtime needs, install vs. service, service radius.
That qualification is the whole point: your reps' time goes to facilities that actually need backup power or a better service provider, not tire-kickers and price-shoppers. You spend your day on projects and contracts worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a single backup-power project is worth tens to hundreds of thousands, and the NFPA 110 service contract behind it renews for the life of the unit. One won account usually pays for the whole program, many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a facility manager ever books an assessment.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified power assessments on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the facilities and portfolios worth pursuing, marketing warms them before any contact, we catch the ones burned by an outage or overdue on compliance, we map everyone who weighs in on the decision, and a real person books the assessment.
We build the target list, facility and operations directors, building owners, hospitals, data centers, plants, and property managers in your service radius, prioritized by fit, facility criticality, and backup-power needs.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags facilities hit by outages, building critical infrastructure, or overdue on generator maintenance, often before they start shopping.
A backup-power decision runs through several people, facilities director, owner, finance, sometimes the AHJ or accreditation body. We map all of them, not one name on a list.
When a facility manager is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the power assessment on your calendar.
Backup-power demand never stops, the grid fails year-round, every storm season creates a new wave of facilities that got caught dark, and for hospitals, data centers, and other critical sites, NFPA 110 makes ongoing testing and maintenance mandatory. That's the opening: a facility burned by an outage, building something critical, or stuck with a service provider letting them fall out of compliance.
So outbound for backup power has to be always-on. You can't predict the week a transformer blows or a hospital fails an inspection, you can only make sure that when it happens, you're the name they already know. A program is live in under 30 days, with first power assessments landing in weeks 3 to 4, and it runs continuously so you're in front of facilities as the need appears.
And it compounds beyond the install. Every system you put in opens a code-mandated service contract, NFPA 110 testing, load banking, repairs, that renews for the life of the unit, plus the rest of that owner's portfolio. The facilities you reach this quarter become the installs you build next quarter and the service revenue you keep for a decade. Year two of a program is stronger than year one for exactly that reason.
Three things make backup power close to ideal for a real outbound program: surging, structural demand; an install that opens a code-mandated service annuity; and critical buyers who can't shop on price alone. Win the assessment and you're not making one sale, you're landing the system plus the NFPA 110 service contract behind it. The only hard part is reaching the right facilities before a competitor does. That's the one thing we do.
NFPA 110 requires ongoing testing and maintenance on every emergency generator in a critical facility. So a system you install, or a contract you take over, isn't a one-time sale; it's recurring, regulation-backed service revenue for the life of the unit.
Grid instability, extreme weather, and the data-center boom mean more facilities need backup every year. The value sells itself; what's missing is enough qualified conversations with the people who can actually move. That's what we put on your calendar.
When uptime means patient safety or data integrity, buyers choose a responsive, reliable, compliant provider, the independent's edge over a slow national or OEM dealer. Get in front of them and reliability wins.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Backup-power demand is driven by grid instability, extreme weather, and the data-center boom, so the work is reaching the facilities that need it, not creating demand. New business comes from facilities burned by an outage, building something critical, or stuck with a service provider letting them fall out of NFPA 110 compliance. Outsourced appointment setting does that systematically: finding the facilities in your service area, warming the decision-makers, and booking qualified power assessments with the people who buy.
It is paying a specialized team to find, contact, qualify, and book power assessments with the facility managers and building owners who buy and maintain backup power, so your reps and techs spend their time on real opportunities instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the equipment, the service, and the closing.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single backup-power project is worth tens to hundreds of thousands, and the NFPA 110 service contract behind it renews for years, one won account usually covers the program many times over.
Now, and then continuously. Backup-power demand is constant, not seasonal: the grid fails year-round, storm seasons create waves of caught-dark facilities, and critical sites need ongoing NFPA 110 service. A program is live in under 30 days with first power assessments in weeks 3-4, and running always-on means you're the name a facility already knows the moment an outage or compliance miss sends them looking.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one outside sales rep. Outsourcing makes sense if you want qualified power assessments in weeks at about a third of that cost, with the data, tools, and prospecting owned by a specialist while your team installs and services.
Rarely one person. The signer is usually a facility or operations director, a building or business owner, a hospital or data-center facilities engineer, or a property manager, and at critical facilities, finance and sometimes the AHJ or accreditation body weigh in. Booking the right assessment means reaching and qualifying the person with budget and the compliance responsibility, not just any contact at the facility.
Lead generation usually means a list of names or form-fills you still have to chase and qualify. Appointment setting goes further: a real person finds the right facility managers and owners, warms them, qualifies them to your equipment and service mix and their facility's needs, and books a confirmed power assessment on your calendar. You get a meeting with a decision-maker, not a spreadsheet of cold contacts.
Backup-power demand has never been stronger, but it goes to whoever the facility already knows the day the grid fails or the inspection comes due. If no one's working your market, the OEM dealers and nationals win the installs and the service contracts behind them. The generator companies growing are booking power assessments now. Make sure your name is in front of the facilities before the lights go out.
The assist is ours. The win is yours.