For commercial HVAC & mechanical contractors
The Ultimate Growth Assist
We book qualified site assessments with the facility and property managers who actually sign commercial maintenance agreements, warmed up before the call and timed to your tune-up seasons.
Running the shop is the doable part, techs, trucks, dispatch, parts are challenges you can figure out. Growth in commercial HVAC comes down to one thing: winning new maintenance agreements, because the agreement holder gets the service calls, the retrofits, and the replacement when the unit finally dies. That means getting in front of facility directors and property managers before the incumbent’s renewal, and almost no independent shop has anyone doing that systematically.
The market is enormous and fragmented, tens of thousands of mechanical contractors, and most new commercial revenue moves the same two ways: you take an agreement off an incumbent who missed a season, or you’re in the conversation when a building changes hands or a new facility manager wants their own vendor.
But who's making that happen? Usually the owner, between service calls, maybe one salesperson. Referrals and reputation don't scale to every facility portfolio in your market, and the PE-backed consolidators rolling up your market run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed site assessment or maintenance-agreement walkthrough with a decision-maker who manages commercial buildings in your service area, fits your agreement size and equipment mix, and is open to a conversation, booked on your calendar, ready for your service manager or estimator.
The person who actually signs is one of a few: a facility or plant manager, a commercial property manager, a portfolio engineer at a property-management firm or REIT, or the operations lead at a campus, healthcare, or industrial site. We find them, reach them, and qualify the meeting to your terms, building type, tonnage and equipment, agreement size, service radius, timing.
That qualification is the whole point: your selling time goes to site assessments that can become multi-year maintenance agreements, not tire-kickers and price-shoppers. You spend your day on buildings worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a commercial maintenance agreement is worth thousands to tens of thousands a year, it renews, and it hands you first right to every repair, retrofit, and replacement in the building. One won agreement usually pays for the program many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a assessment.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified site assessments on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the buildings and portfolios worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the assessment.
We build the target list, facility managers, property managers, and plant engineers in your service radius, prioritized by fit and by whose agreements and equipment are aging.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags companies researching HVAC service, maintenance programs, or equipment replacement, often before anything goes out to bid.
A commercial mechanical decision runs through several people, facility manager, property manager, ownership, sometimes procurement. We map all of them, not one name on a list.
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the assessment on your calendar.
A program is live in under 30 days, with first site assessments landing in weeks 3 to 4. The right time to start is ahead of the spring cooling and fall heating pushes, when every building schedules preventive maintenance and every lapsed agreement is in play.
Commercial HVAC turns over on a rhythm: spring and fall PM seasons, budget season when next year’s facility spend is set, and the unplanned moments, a failed compressor, a sold building, a new facility manager who wants their own vendor. By the time a bid is public, the incumbent’s relationship usually decides it. We work that timing continuously so you’re the call they make first.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Two things make commercial HVAC close to ideal for a real outbound program: agreements that renew and an install base that keeps paying. Every agreement won is sticky revenue plus first right to the repair and replacement work above it. The only hard part is getting in front of enough of the right facility managers. That’s the one thing we do.
A maintenance agreement renews year after year, and the holder is first in line for every repair, retrofit, and end-of-life replacement in the building. One assessment can echo in revenue for a decade.
Buildings won near each other cut windshield time between calls. We can build your pipeline where your trucks already run, so growth tightens routes instead of stretching them.
Energy costs, refrigerant phase-outs, and electrification give every building a reason to talk. A well-timed conversation about efficiency is the easiest door into a maintenance relationship.
Most new commercial HVAC revenue comes from winning maintenance agreements off an incumbent who slipped, or being in the conversation when a building changes hands or a new facility manager arrives, which means reaching facility and property managers before the renewal, on purpose. That systematic reach is what an outsourced appointment setting program does.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
Ahead of the season. A program is live in under 30 days with first site assessments in weeks 3-4, but agreements are usually decided by relationships built before the spring and fall maintenance pushes and before facility budget season. Starting 60-90 days ahead of your busy season puts you in those conversations.
The deeper playbook: how commercial contracts actually change hands — the three windows, the bid-list rule, and the incumbent takeaway play. Read The Contract Flip →
Every facility manager in your market is deciding who maintains their buildings next year, months before anything goes to bid. If no one’s having that conversation for you, you’re cold-bidding against the incumbent.
The assist is ours. The win is yours.