For commercial insurance brokers & agencies
The Ultimate Defense
We find and book qualified coverage reviews with the businesses that need commercial insurance now, pinpointed by firmographic and lifecycle signals, so you replace a retiring book with new commercial accounts before an AI-native competitor does.
You win once you're at the table, the coverage expertise, the markets, the service, the relationship do the work. Growth comes down to one thing: getting in front of the right business at the moment it needs coverage, before an AI-native competitor or an aggregator does. Most agencies lean on referrals and a book built over decades. But that book is retiring, and almost no agency has anyone systematically finding the right-fit businesses the moment they hit a trigger.
Sources: Mordor Intelligence U.S. Insurance Brokerage Market (2026); Wipfli / Insurance Business workforce analyses (2026); Business Research Insights Insurance Brokerage (2026).
The ground is shifting under your agency. The relationship was the moat, but AI-native insurtechs are turning what used to be relationship-driven renewals into fast, evidence-based, commoditized transactions, the way digital players reshaped retail banking and brokerage. At the same time, the loyal book you built over decades is retiring, selling, or closing, and those steady renewals are walking out the door. But the buyer still wants a human: more than half of small and mid-sized businesses still rely on a broker. The agencies that win don't fight insurtech on price, they reach the next generation of businesses first, while the relationship still closes.
But who's making that happen? Usually the producers, between renewals and service calls, relationship experts with no time to prospect cold. Referrals don't scale fast enough to replace a retiring book, and the businesses that most need you don't surface until they're already shopping an aggregator. The right-fit businesses are out there, hitting coverage triggers right now; no one is identifying them by firmographic and lifecycle signals and reaching out on purpose. New business is the part we fix, with data that pinpoints businesses that need coverage, and outreach that gets you in front of them first.
Not "leads." Not a shared aggregator list. A confirmed coverage review with a business owner whose company genuinely needs commercial insurance, the right size, payroll, and risk profile for your appetite, at a real trigger, and who is early enough that you're the first broker in the conversation, warmed up before they arrive, ready for you to do what you do best: be the expert who wins the account.
We identify the right-fit business before it ever shops an aggregator, combining firmographic fit (size, payroll, industry, risk profile) with lifecycle signals (a new business, a new location, rapid hiring, an acquisition, a contract requirement, an approaching renewal) using ZoomInfo and premium data. Then we reach them, qualify the need and intent, and book the review. You meet businesses that actually need coverage, not shared lead lists.
That qualification is the whole point: your producers' time goes to businesses that genuinely need coverage and fit your appetite, not recycled aggregator leads. You spend your days on coverage reviews that become accounts.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters for an agency: a commercial account pays renewing commission every year, grows with cross-sold lines, and compounds across the life of the relationship. One won account usually pays for the whole program, many times over.
In-house BD rep
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Shared aggregator leads, auto-dialers, activity reports. You pay for the same prospect five other agencies are already calling.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified coverage reviews on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Firmographic data finds right-fit businesses, marketing warms them to your agency, we read the lifecycle signals that reveal a coverage trigger, we qualify the need and intent, and a real person books the coverage review.
We build the target list, businesses of the right size, payroll, industry, and risk profile for your appetite, hitting a coverage trigger, pinpointed by firmographics and lifecycle signals using ZoomInfo and premium data.
The right marketing warms those exact businesses to your agency and your expertise before any outreach, so your name carries weight when the first conversation happens.
Our technology reads the triggers that precede a coverage decision, a new business, rapid hiring, a new location, an acquisition, a contract or lease that mandates insurance, an approaching renewal, often long before the business starts shopping.
We qualify the things that actually matter, fit for your appetite, the business's genuine need for coverage, and timing, so a coverage review is a serious prospect, not a curiosity.
When a business genuinely needs coverage and is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the coverage review on your calendar.
By the time a business is requesting quotes, the decision to change coverage is already made, and it often defaults to whoever got there first, or to the cheapest aggregator quote. But the need showed up in the data well before: the business formed, opened a location, made a hire, signed a contract that required insurance, or neared a renewal with a coasting incumbent. Those triggers are visible in the firmographic and lifecycle data before the business ever shops. The broker who reads them and reaches out first wins the account, on relationship, before it's a price war.
So the outbound has to be always-on and signal-driven. A program is live in under 30 days, with first coverage reviews landing in weeks 3 to 4, which means a steady flow of businesses genuinely hitting coverage triggers while your old book retires and aggregators race for the same renewals. The earlier you read the signal, the more accounts you win before it turns into a price war.
And it compounds. A commercial account renews every year, grows with cross-sold lines, general liability, workers' comp, commercial auto, cyber, umbrella, benefits, and refers other owners. The right-fit businesses you reach this quarter become the accounts next quarter and the renewing book the years after. An agency that prospects on data rebuilds its book faster than the old one retires, and builds a pipeline competitors never see.
Three things make commercial insurance ideal for a real outbound program: an account is renewing commission for years that grows with cross-sell, the right-fit business is identifiable by firmographic and lifecycle signals before it ever shops, and a retiring book plus AI disruption forces every agency to win new business or shrink. Win an account and you're not making a sale, you're starting a renewing relationship. The only hard part is reaching the right businesses first. That's the one thing we do.
A commercial account pays renewing commission every year, and grows as you add lines, general liability, workers' comp, commercial auto, cyber, umbrella, benefits. So a coverage review that becomes an account isn't one sale; it's a renewing, expanding relationship. Outbound that fills your pipeline pays back for as long as they renew.
A business that needs coverage leaves fingerprints in its data: a new formation, a new location, a hiring surge, an acquisition, a contract that mandates insurance, an approaching renewal. We screen for that firmographic and lifecycle fit with ZoomInfo and premium data, so you reach businesses that genuinely need you, not shared aggregator lists.
AI-native insurtechs are commoditizing the easy renewals, but most businesses still want a broker who knows their risk. The agencies that win don't fight on price; they use data to reach the next generation of businesses at the trigger, while the relationship still closes the deal. Getting there first is the whole game.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Most agencies still run on referrals and a book built over decades, fine until that book retires and AI-native insurtechs commoditize the easy renewals. The edge is reaching the right businesses earlier, by combining firmographic fit with lifecycle signals: a newly formed business, rapid hiring that triggers workers' comp and benefits needs, a new location, an acquisition, a contract that requires coverage, an approaching renewal with a coasting incumbent. Outsourced appointment setting does that systematically: using firmographic and intent data to find businesses that need coverage, reaching them first, and booking qualified coverage reviews with your team.
It is paying a specialized team to find, contact, qualify, and book coverage reviews with the business owners and operators who need commercial insurance, so your producers spend time with real prospects instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the coverage expertise and the relationship that wins the account.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a commercial account pays renewing commission every year, and grows with cross-sold lines as the business grows, one won account usually covers the program many times over.
Now, and then continuously. Businesses need coverage at specific moments, formation, a hire that triggers workers' comp, a new location, an acquisition, a contract requirement, a renewal, and those moments show up in the data as they happen. A program is live in under 30 days with first coverage reviews in weeks 3-4, and running always-on means you reach businesses the moment they hit a trigger, while your old book retires and AI-native competitors chase the same renewals.
Most agencies need both. Your producers are relationship and coverage experts who write and service accounts; they rarely have the time or inclination to mine data and prospect cold. Outsourcing the top of the funnel, identifying the right-fit businesses and booking the review, lets your producers do what they do best, while a specialist fills the calendar with real coverage reviews at a fraction of the cost of another full-time producer.
We combine firmographic and lifecycle data, using ZoomInfo and premium sources. Firmographics: businesses of the right size, payroll, industry, and risk profile for your appetite. Lifecycle signals: a newly formed company, rapid hiring, a new location or facility, an acquisition, a contract or lease that mandates coverage, an approaching policy renewal. Then we qualify fit and genuine interest before booking, so a coverage review is a real prospect, not a curiosity.
Lead generation usually means a list of business names, or worse, shared aggregator leads sold to five agencies at once, that you still have to chase. Appointment setting goes further: a real person screens for firmographic and risk fit, reads the lifecycle signals, qualifies the need and intent, and books a confirmed coverage review on your calendar. You get a genuine, exclusive prospect in front of your producers, not a recycled lead list.
The relationship was your moat, but AI-native insurtechs are eroding it, and the loyal book you built over decades is retiring. The businesses that would renew with you for the next twenty years are out there right now, hitting coverage triggers. The agencies that win are identifying them by firmographic and lifecycle signals and reaching out first, winning on relationship, before it's a price war. Start now and you'll have qualified coverage reviews on the calendar in weeks. Let's build your next book.
The assist is ours. The win is yours.