For commercial cleaning & janitorial companies
The Ultimate Clean Sweep
Your buildings run spotless. Your sales pipeline doesn't.
We book qualified facility walkthroughs with the office, facility, and property managers who actually sign commercial cleaning contracts, warmed up before the call, so you're already the name they know the week an incumbent slips.
Growing a cleaning company is a sales problem, not a mopping problem.
Running your operation is the doable part, crews, supplies, scheduling, quality control are challenges you can figure out. Growth in commercial cleaning comes down to one thing: winning new janitorial contracts. And that means getting in front of office managers, facility directors, and property managers before they're ready to make a change. Almost no independent operator has anyone doing that systematically.
Sources: Aspire (a ServiceTitan company), 2025 Commercial Cleaning Insights Report, survey of 1,000+ commercial cleaning companies; IBISWorld, Janitorial Services in the US (2025) for market size.
The market is huge and fragmented, thousands of local and regional cleaning companies, and most new revenue moves the same two ways: you take a contract off a competitor who slipped, or you're on the bid list when one renews. Both require being in the conversation at the right moment, with the right person, on purpose.
But who's making that happen? Usually the owner, between accounts, maybe one salesperson. Referrals and walk-ins don't scale to every office park and property-management portfolio in your service area, and there aren't enough hours in the day to reach them all. It's telling that the industry's own associations, BSCAI and ISSA, pour resources into bidding, estimating, and winning work: the cleaning is the part you've mastered; the selling is what's hard. Meanwhile the national players run whole business-development teams with the backing to fund them. You win on service and lose on reach. Reach is the part we fix.
What we put on your calendar: qualified walkthroughs.
Not "leads." Not a list. A confirmed facility walkthrough or cleaning bid with a decision-maker who manages commercial properties in your service area, fits your contract size, and is open to a conversation about their cleaning, booked on your calendar, ready for your estimator.
The person who actually signs is one of a few: an office or facility manager, a building services or operations director, a property or portfolio manager at a property-management firm or REIT, or a facilities team at a school, hospital, plant, or municipal building. We find them, reach them, and qualify the meeting to your terms, building type, contract size, service radius, timing.
That qualification is the whole point: your estimator's time goes to walkthroughs that can become recurring contracts, not tire-kickers and price-shoppers. You spend your day on buildings worth winning.
What it costs, and what one contract brings back.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a single commercial cleaning contract is worth tens to hundreds of thousands a year, and it renews. One won contract usually pays for the whole program, many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a facility manager ever books a walkthrough.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified walkthroughs on your calendar, live in under 30 days. See the programs →
How it works, end to end.
One connected system, not a phone bank. Technology finds the buildings and portfolios worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the walkthrough.
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Surface
We build the target list, office and facility managers, property-management firms and REITs, and facilities teams at schools, healthcare, and plants in your service radius, prioritized by fit and by whose contracts are coming up.
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Generate
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
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Track
Our technology flags companies and facility managers researching cleaning or janitorial services, often before anything goes out to bid.
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Map
A commercial cleaning decision runs through several people, office manager, facilities director, operations, procurement. We map all of them, not one name on a list.
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Convert
When a facility manager is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the walkthrough on your calendar.
There's no bid season. There's the day the incumbent slips.
Cleaning contracts are sticky, most run evergreen, and 93% of a typical cleaning company's revenue comes from existing relationships. That cuts both ways: the incumbent on every building you want is entrenched, but they're one missed restroom, one failed inspection, or one new facility manager away from losing the account. The winning move isn't a seasonal push, it's being the name that manager already knows the week they get fed up.
So outbound for cleaning has to be always-on. You can't predict the month a property changes hands, a janitorial contractor underperforms, or a new operations director decides to re-bid, you can only make sure that when it happens, you're already in the conversation instead of hearing about it from the public RFP. A program is live in under 30 days, with first walkthroughs landing in weeks 3 to 4, and it runs continuously so you're in front of the next opening as it appears.
Institutional accounts, schools, government, healthcare, do re-bid on fiscal-year cycles, and we time those deliberately. But the bulk of the market turns over when someone's unhappy, not on a calendar. Either way it compounds: the buildings you warm this quarter and the managers you map become the pipeline that's ready the moment an incumbent stumbles. Year two of a program is stronger than year one for exactly that reason.
Why this works so well for cleaning companies, specifically.
Two things make commercial cleaning close to ideal for a real outbound program: recurring contracts and portfolio density. Every contract you win is sticky, month-after-month revenue that compounds, and accounts won near each other cut your travel and supervision cost and lift your margin. The only hard part is getting in front of enough of the right facility managers. That's the one thing we do.
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Recurring & sticky, a meeting becomes an annuity
A janitorial contract bills every month and renews year after year. So a walkthrough that becomes a contract isn't a one-off sale, it's recurring revenue for years. Outbound that fills that pipeline pays back long after the program ends.
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Account density is margin, so we target by geography
Win three buildings in the same corridor and your crews and supervisors stop burning the night driving between them. We can build your pipeline where your routes already are, so growth tightens them instead of stretching them.
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The walkthrough is the front door to every upsell
Once you hold the cleaning contract, floor care, carpet and window cleaning, day porters, disinfection, and restroom supplies are yours to win. Get in the door for the base contract and the add-on revenue follows for years.
Common questions from cleaning company owners.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
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How do commercial cleaning companies get new contracts?
Most new commercial cleaning revenue comes from winning janitorial contracts off a competitor who slipped, or being on the bid list when a contract renews, which means reaching office managers, facility directors, and property managers before the contract comes up. Outsourced appointment setting does that systematically: finding the right buildings and portfolios in your service area, warming them, and booking qualified facility walkthroughs with the decision-makers who sign.
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What is appointment setting for a cleaning company?
It is paying a specialized team to find, contact, qualify, and book facility walkthroughs with the office, facility, and property managers who buy commercial cleaning, so your estimators spend their time on bids that can become contracts instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the crews and the closing.
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How much does outsourced lead generation cost for a commercial cleaning company?
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single commercial cleaning contract is typically worth tens to hundreds of thousands of dollars a year and renews, one won contract usually covers the program many times over.
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When should a commercial cleaning company start outbound?
Now, and then continuously. Unlike seasonal trades, commercial cleaning contracts don't turn over on a calendar; they open up year-round when an incumbent slips, a building changes hands, or a new facility manager arrives. A program is live in under 30 days with first walkthroughs in weeks 3-4, and because most accounts are won by being in the conversation before the work goes out to bid, the value is in running always-on so you are already known when an opening appears. Institutional accounts that re-bid on fiscal-year cycles are timed deliberately on top of that.
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Should a cleaning company hire a salesperson or outsource appointment setting?
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing makes sense if you want qualified walkthroughs in weeks at about a third of that cost, with the data, tools, and prospecting owned by a specialist while your team stays in the field.
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Who makes the decision to hire a commercial cleaning company?
Rarely one person. The signer is usually an office or facility manager, a building services or operations director, a property manager, or a procurement lead, and at schools, hospitals, and larger buildings, a committee often weighs in. Booking the right walkthrough means reaching and qualifying the person with budget authority, not just any contact at the building.
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What is the difference between appointment setting and lead generation for cleaning companies?
Lead generation usually means a list of names or form-fills you still have to chase and qualify. Appointment setting goes further: a real person finds the right facility and office managers, warms them, qualifies them to your contract size and service area, and books a confirmed walkthrough on your calendar. You get a meeting with a decision-maker, not a spreadsheet of cold contacts.
The deeper playbook: how commercial contracts actually change hands — the three windows, the bid-list rule, and the incumbent takeaway play. Read The Contract Flip →
Somewhere in your market, a manager just got fed up. Be the call they make.
Cleaning contracts don't turn over on a schedule, they turn over the week an incumbent misses a restroom or a building trades hands. If no one's working your market when that happens, the account goes to whoever the manager already knows. The operators who win those buildings are the ones booking walkthroughs every week, year-round. Make sure your name is the one they know.
The assist is ours. The win is yours.