For commercial landscaping companies
The Ultimate Growth Assist
Your crews are dialed. Your sales pipeline isn't.
We book qualified property walkthroughs with the property and facility managers who actually sign commercial maintenance contracts, warmed up before the call and timed to your bid season.
Growing a landscaping company is a sales problem, not a mowing problem.
Running your operation is the doable part, crews, routes, equipment, retention are challenges you can figure out. Growth in commercial landscaping comes down to one thing: winning new maintenance contracts. And that means getting in front of property managers, facility directors, and HOA boards before the contract comes up for bid. Almost no independent operator has anyone doing that systematically.
The market is huge and fragmented, thousands of local and regional firms, and most new revenue moves the same two ways: you take a contract off a competitor who slipped, or you're on the bid list when one renews. Both require being in the conversation at the right moment, with the right person, on purpose.
But who's making that happen? Usually the owner, between estimates, maybe one salesperson. Referrals and door-knocking don't scale to every property-management portfolio in your service area, and there aren't enough hours before bid season to reach them all. Meanwhile the national consolidators run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
What we put on your calendar: qualified walkthroughs.
Not "leads." Not a list. A confirmed property walkthrough or site assessment with a decision-maker who manages commercial properties in your service area, fits your contract size, and is open to a conversation about their landscaping, booked on your calendar, ready for your estimator.
The person who actually signs is one of a few: a commercial property manager, a facility or operations director, a portfolio manager at a REIT or property-management firm, an HOA or community-association board, or a municipal, campus, or healthcare facilities team. We find them, reach them, and qualify the meeting to your terms, property type, contract size, service radius, timing.
That qualification is the whole point: your estimator's windshield time goes to walkthroughs that can become recurring contracts, not tire-kickers and price-shoppers. You spend your day on properties worth winning.
What it costs, and what one contract brings back.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a single commercial maintenance contract is worth tens to hundreds of thousands a year, and it renews. One won contract usually pays for the whole program, many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a property manager ever books a walkthrough.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified walkthroughs on your calendar, live in under 30 days. See the programs →
How it works, end to end.
One connected system, not a phone bank. Technology finds the property portfolios worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the walkthrough.
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Surface
We build the target list, commercial property managers, REITs and property-management firms, HOAs, and facility teams in your service radius, prioritized by fit and by whose contracts are coming up.
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Generate
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
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Track
Our technology flags companies and property managers researching landscaping or facility services, often before anything goes out to bid.
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Map
A commercial landscaping decision runs through several people, property manager, facilities director, board, procurement. We map all of them, not one name on a list.
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Convert
When a property manager is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the walkthrough on your calendar.
Timed to your bid season.
A program is live in under 30 days, with first walkthroughs landing in weeks 3 to 4. The right time to start is months ahead of bid and renewal season, so when contracts come up, you're already in the conversation instead of cold-bidding against the incumbent at the last minute.
Commercial contracts turn over on a calendar. By the time an RFP is public, the incumbent's relationship usually decides it. The winning move is to be talking to that property manager months earlier, when the incumbent misses a cleanup, when a property changes hands, when a new facility manager starts and wants their own vendor. We work that timing for you, continuously, so you're the call they make first.
And it compounds. The portfolios you warmed this season, the managers you mapped, the relationships you started, they become the pipeline that fills next season without starting cold. Year two of a program is stronger than year one for exactly that reason.
Why this works so well for landscapers, specifically.
Two things make commercial landscaping close to ideal for a real outbound program: recurring contracts and route density. Every contract you win is sticky revenue that compounds, and contracts won near each other cut your drive time and lift your margin. The only hard part is getting in front of enough of the right property managers. That's the one thing we do.
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Recurring & sticky, a meeting becomes an annuity
A maintenance contract renews year after year. So a walkthrough that becomes a contract isn't a one-off sale, it's recurring revenue for years. Outbound that fills that pipeline pays back long after the program ends.
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Route density is margin, so we target by geography
Win three properties in the same corridor and your crews stop burning the day driving between them. We can build your pipeline where your trucks already are, so growth tightens routes instead of stretching them.
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The walkthrough is the front door to every upsell
Once you hold the maintenance contract, irrigation, hardscape, tree care, lighting, and snow are yours to win. Get in the door for the base contract and the enhancement revenue follows for years.
Common questions from landscaping owners.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
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How do commercial landscaping companies get new contracts?
Most new commercial landscaping revenue comes from winning maintenance contracts off a competitor who slipped, or being on the bid list when a contract renews, which means reaching property managers, facility directors, and HOA boards before the contract comes up. Outsourced appointment setting does that systematically: finding the right property portfolios in your service area, warming them, and booking qualified site walkthroughs with the decision-makers who sign.
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What is appointment setting for a landscaping company?
It is paying a specialized team to find, contact, qualify, and book site walkthroughs with the property and facility managers who buy commercial landscaping, so your estimators spend their time on assessments that can become contracts instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the crews and the closing.
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How much does outsourced lead generation cost for a landscaping company?
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single commercial maintenance contract is typically worth tens to hundreds of thousands of dollars a year and renews, one won contract usually covers the program many times over.
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When should a commercial landscaping company start outbound for bid season?
Months ahead. A program is live in under 30 days with first walkthroughs in weeks 3-4, but commercial contracts are usually decided by relationships built well before the RFP is public. Starting several months ahead of bid and renewal season means you are already in the conversation when contracts turn over, instead of cold-bidding against the incumbent.
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Should a landscaping company hire a salesperson or outsource appointment setting?
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing makes sense if you want qualified walkthroughs in weeks at about a third of that cost, with the data, tools, and prospecting owned by a specialist while your team stays in the field.
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Who makes the decision to hire a commercial landscaping company?
Rarely one person. The signer is usually a commercial property manager, a facility or operations director, an HOA or community-association board, or a portfolio manager at a REIT or property-management firm, and on larger contracts, procurement weighs in too. Booking the right walkthrough means reaching and qualifying the person with budget authority, not just any contact at the property.
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What is the difference between appointment setting and lead generation for landscapers?
Lead generation usually means a list of names or form-fills you still have to chase and qualify. Appointment setting goes further: a real person finds the right property managers, warms them, qualifies them to your contract size and service area, and books a confirmed walkthrough on your calendar. You get a meeting with a decision-maker, not a spreadsheet of cold contacts.
The deeper playbook: how commercial contracts actually change hands — the three windows, the bid-list rule, and the incumbent takeaway play. Read The Contract Flip →
Bid season is already moving. The contracts are being decided now.
Every property manager in your area is lining up next year's landscaping vendor months before the RFP ever goes public. If no one's having that conversation for you, you're cold-bidding against the incumbent at the buzzer, again. The operators who win next season are booking those walkthroughs today. Don't let another bid season pass with your name off the list.
The assist is ours. The win is yours.