For paving & parking lot maintenance contractors
The Ultimate Growth Assist
Your crews are dialed. Your sales pipeline isn't.
We book qualified lot assessments with the property and facility managers who actually sign paving, sealcoat, and striping programs, warmed up before the call and ahead of paving season.
Growing a paving company is a sales problem, not a crews problem.
Running the work is the doable part, crews, equipment, weather windows, materials are challenges you can figure out. Growth in commercial paving comes down to one thing: being in the conversation when lot budgets are set, because overlays and maintenance programs are decided in winter planning, long before the plant opens. Almost no independent contractor has anyone working those conversations systematically.
The market is big and fragmented, and lot work recurs on cycles: sealcoat every few years, striping and repairs annually, the overlay on a horizon every manager can see. Portfolios award that calendar of work to contractors they already know, usually the one who did the last honest assessment.
But who's making that happen? Usually the owner, between estimates, maybe one salesperson. Referrals and reputation don't scale to every property portfolio in your market, and the regional consolidators run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
What we put on your calendar: qualified lot assessments.
Not "leads." Not a list. A confirmed lot assessment or maintenance-plan review with a decision-maker who manages commercial properties in your service area, fits your project size and lot type, and is open to a conversation, booked on your calendar, ready for your estimator.
The person who actually signs is one of a few: a commercial property manager, a retail or industrial portfolio manager, a facility director, an HOA or campus manager, or a municipal buyer. We find them, reach them, and qualify the meeting to your terms, lot size and condition, project scope, service radius, timing.
That qualification is the whole point: your selling time goes to lot assessments that can become maintenance programs and overlay projects, not tire-kickers and price-shoppers. You spend your day on lots worth winning.
What it costs, and what one overlay brings back.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: an overlay is a five- to six-figure project, and the sealcoat-and-striping program that precedes it is recurring work that decides who gets it. One portfolio’s lot calendar usually pays for the program.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a assessment.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified lot assessments on your calendar, live in under 30 days. See the programs →
How it works, end to end.
One connected system, not a phone bank. Technology finds the portfolios and lots worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the assessment.
Surface
We build the target list, property managers, retail and industrial portfolios, HOAs, and campuses in your service radius, prioritized by fit and by whose lots are aging toward the overlay.
Generate
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Track
Our technology flags companies researching paving, sealcoating, or lot maintenance, often before anything goes out to bid.
Map
A lot decision runs through a few people, property manager, owner, sometimes a facility director or board. We map all of them, not one name on a list.
Convert
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the assessment on your calendar.
Ahead of paving season.
A program is live in under 30 days, with first lot assessments landing in weeks 3 to 4. Lot work is decided in the off-season: budgets set in winter, schedules locked in spring, crews booked by the time the weather turns. The right time to meet the manager is before the season, not during it.
Paving runs on the most literal season in the trades: a weather window that books itself out months in advance. The managers who fill your season’s schedule made those decisions in winter planning, from a short list of contractors they already knew. We build that familiarity in the off-season, so when the schedule is set, your name is already on it.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Why this works so well for paving contractors, specifically.
Two things make commercial paving close to ideal for a real outbound program: a maintenance calendar that recurs, and portfolio buyers who control dozens of lots. The only hard part is being known before the winter planning that decides your season. That’s the one thing we do.
-
The maintenance calendar recurs
Sealcoat, striping, crack repair, the same lot pays you on a schedule for years, and the maintenance holder is first in line for the overlay.
-
Portfolio buyers, multiplied lots
A retail or industrial portfolio manager controls dozens of lots on the same cycle. One assessment that earns trust can fill a season.
-
The off-season is your sales season
Crews are idle exactly when budgets are being set. Outbound turns the slow months into the pipeline that fills the fast ones.
Common questions from paving contractors owners.
-
How do paving contractors fill next season’s schedule?
Next season is decided in winter planning, when property managers set lot budgets and pick from contractors they already know. Filling the schedule means being in those planning conversations, which is what a systematic appointment setting program does in the off-season.
-
How much does outsourced lead generation cost for a paving contractor?
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
-
Should a paving contractor hire a salesperson or outsource appointment setting?
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
-
When should a paving company start outbound?
In the off-season, when budgets are being set and crews are quiet. A program is live in under 30 days with first lot assessments in weeks 3-4, so a winter start fills the spring schedule.
Next season is being scheduled now. Be on it before the weather turns.
Every lot budget in your market gets set in the off-season, from a short list of contractors the manager already knows. If no one’s making those introductions, your season fills with whatever’s left.
The assist is ours. The win is yours.