For commercial real estate brokers & firms
The Ultimate Position
We find and book qualified consultations with the tenants whose leases are expiring and the investors deploying capital, pinpointed by lease-expiry, relocation, and acquisition signals, so you win the deal before another broker is in the room.
You win once you're at the table, the market knowledge, the comps, the relationships, the negotiation do the work. Growth comes down to one thing: getting in front of the right tenant or investor at the moment a deal is forming, before another broker does. Most brokerages lean on referrals, signage, and their network. But that surfaces a deal only once it's already in-market, and almost no brokerage has anyone systematically finding the principals the moment a deal starts to form.
Sources: CBRE U.S. Real Estate Market Outlook 2026; Hughes Marino office-market analysis (2026); Commercial Observer / CBRE Manhattan leasing (2026).
The opportunity is real and timed. After a hard reset, capital is flowing back into commercial real estate, CRE investment is projected to rise 16% in 2026 to roughly $562 billion, and leasing activity is recovering past pre-pandemic levels. And the trigger that drives most deals is knowable: roughly 85% of U.S. companies have had a lease expire since 2020, and every one is a tenant-rep opportunity. The catch: by the time a tenant or investor is actively in-market, they're usually already working with a broker. The deals you want are the ones forming now, visible in the data before anyone's signed.
But who's making that happen? Usually the brokers themselves, between tours and closings, dealmakers with no time to prospect cold. Referrals don't scale to every company and investor in your market, and the principals who most need you are reached first by whoever's watching their lease clock. The deals are out there, forming at lease-expiry and acquisition triggers right now; no one is identifying them by firmographic and property signals and reaching out on purpose. Deal flow is the part we fix, with data that pinpoints tenants and investors with a deal in the making, and outreach that gets you in front of them first.
Not "leads." Not a stale database export. A confirmed consultation with a tenant or investor who genuinely has a deal forming, the right company, space type, and market for your specialty, at a real trigger like an expiring lease or capital to deploy, and who is early enough that you're the first broker in the conversation, warmed up before they arrive, ready for you to do what you do best: be the market expert who wins the deal.
We identify the deal before it's in-market, combining firmographic and property fit (company size, industry, space type, market) with trigger signals (a visit to your website or a property listing, a lease nearing expiration, an expansion or relocation, an investor acquiring or disposing, a business outgrowing its space) using ZoomInfo and premium data. Then we reach them, qualify the need and intent, and book the consultation. You meet principals with a real deal forming, not recycled lists.
That qualification is the whole point: your brokers' time goes to tenants and investors with a genuine deal forming that fits your specialty, not recycled lists. You spend your days on consultations that become signed deals.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in commercial real estate: a single lease or investment-sale commission can be substantial, a tenant renews and an investor returns for the next deal, and one strong relationship generates deals for years. One closed deal usually pays for the whole program, many times over.
In-house BD rep
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Stale database exports, auto-dialers, activity reports. You pay to chase tenants who already signed with another broker.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified deal consultations on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Firmographic and property data find right-fit tenants and investors, marketing warms them to your firm, we de-anonymize and score the companies already browsing your listings, we read the signals that reveal a deal forming, we qualify the need and intent, and a real person books the consultation.
We build the target list, companies and investors of the right size and space type in your market and specialty, hitting a deal trigger, pinpointed by firmographic and property data and intent signals using ZoomInfo and premium data.
The right marketing warms those exact tenants and investors to your firm and your market track record before any outreach, so your name carries weight when the first conversation happens.
The hottest trigger is your own website. We de-anonymize the companies browsing your listings and property pages, score them by intent, and surface the ones worth a call, alongside off-site triggers like a lease nearing expiration, an expansion or relocation, or an investor acquiring or disposing, often long before the principal is actively in-market.
We qualify the things that actually matter, fit for your specialty and market, a genuine deal forming, and timing, so a consultation is a serious deal, not a curiosity.
When a tenant or investor genuinely has a deal forming and is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the consultation on your calendar.
By the time a tenant or investor is touring space or reviewing offerings, the decision to transact is already made, and they're usually already working with a broker. But the deal showed up in the data well before: the lease entered its final 12-18 months, the company announced an expansion, the investor closed a fund, the business outgrew its footprint. Those triggers are visible in the firmographic and property data before the principal is in-market. The broker who reads them and reaches out first wins the deal, on relationship, before it's a competitive pitch.
So the outbound has to be always-on and signal-driven. A program is live in under 30 days, with first consultations landing in weeks 3 to 4, which means a steady flow of tenants and investors genuinely hitting deal triggers while competitors wait on referrals and signage. The earlier you read the lease clock, the more deals you win before they're ever in-market.
And it compounds. A tenant you place renews and expands, an investor you serve comes back for the next acquisition and disposition, and a satisfied principal refers others in their network. The deals you reach this quarter become the closings next quarter and the repeat relationships for years after. A brokerage that prospects on data fills its pipeline with deals forming before they're in-market, deals competitors never see.
Three things make commercial real estate ideal for a real outbound program: a single deal can mean a substantial commission, the deal is identifiable by the lease clock and firmographic signals before it's ever in-market, and tenants renew while investors return, so one relationship pays for years. Win a deal and you're not making one sale, you're starting a repeat relationship. The only hard part is reaching the principal first. That's the one thing we do.
A single lease or investment-sale commission can be substantial, and the relationship doesn't end there, the tenant renews, the investor returns for the next deal, and both refer others. So a consultation that becomes a deal isn't one transaction; it's a repeat relationship. Outbound that fills your pipeline pays back for years.
A deal leaves fingerprints in the data before it's in-market: a lease entering its final 12-18 months, an expansion or relocation, an investor acquiring or disposing, a business outgrowing its space. We screen for that firmographic and property fit with ZoomInfo and premium data, so you reach principals with a real deal forming, not stale list exports.
CRE investment is projected up 16% in 2026 and leasing is recovering past pre-pandemic levels, and the Sun Belt migration keeps shifting demand to growth markets. The brokers who win get positioned at the trigger, before the deal is in-market. Reach the principal first on the lease clock, and you own the deal while competitors pitch.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Most brokers win on referrals, signage, and their network, fine, but it surfaces a tenant or investor only once they're already in-market and often already talking to another broker. The edge is reaching the principal earlier, by combining firmographic and property fit with the signals that precede a deal: a lease nearing expiration, a company expanding or relocating, an investor acquiring or disposing of assets, a business that's outgrown its space. Outsourced appointment setting does that systematically: using firmographic and intent data to find tenants and investors with a deal forming, reaching them first, and booking qualified consultations with your team.
It is paying a specialized team to find, contact, qualify, and book consultations with the tenants and investors who have a deal in the making, so your brokers spend time with real prospects instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the market expertise and the relationship that wins the deal.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single lease or investment-sale commission can be substantial, and a tenant renews while an investor returns for the next deal, one closed deal usually covers the program many times over.
Now, and then continuously. A deal starts at a specific trigger, a lease nearing expiration, a company expanding or relocating, an investor with capital to deploy, and leases turn over on long, knowable cycles. A program is live in under 30 days with first consultations in weeks 3-4, and running always-on means you reach the principal the moment a deal is forming, instead of finding out once they've already signed with another broker.
Most brokerages need both. Your brokers are deal and market experts who tour space and close transactions; they rarely have the time or inclination to mine data and prospect cold. Outsourcing the top of the funnel, identifying the right-fit tenants and investors and booking the consultation, lets your brokers do what they do best, while a specialist fills the calendar with real consultations at a fraction of the cost of another full-time hire.
We combine firmographic and property data with intent, using ZoomInfo and premium sources. Fit: the right company size, industry, and space type (office, industrial, retail, multifamily) for your specialty and market. Trigger signals: a lease nearing expiration, a company expanding, relocating, or opening a location, an investor acquiring or disposing of assets, a business outgrowing its footprint. Then we qualify fit and genuine interest before booking, so a consultation is a real deal, not a curiosity.
Lead generation usually means a list of company names, or stale CRE database exports, that you still have to research and chase. Appointment setting goes further: a real person screens for firmographic and property fit, reads the lease-expiry and acquisition signals, qualifies the need and intent, and books a confirmed consultation on your calendar. You get a genuine, in-the-making deal in front of your brokers, not a recycled list.
Capital is flowing back into commercial real estate, leasing is recovering past pre-pandemic levels, and the trigger behind most deals, an expiring lease, is knowable months ahead. The tenants and investors who'd transact with you are out there right now, with deals forming before they're in-market. The brokers who win are identifying them by the lease clock and firmographic signals and reaching out first, while competitors wait for the deal to surface. Start now and you'll have qualified consultations on the calendar in weeks. Let's get you in first.
The assist is ours. The win is yours.