For commercial roofing contractors
The Ultimate Growth Assist
Your crews are dialed. Your sales pipeline isn't.
We book qualified roof assessments with the property managers and building owners who actually sign reroofs and maintenance programs, warmed up before the call and ahead of the weather.
Growing a commercial roofing company is a sales problem, not a crews problem.
Running the work is the doable part, crews, safety, materials, schedules are challenges you can figure out. Growth in commercial roofing comes down to one thing: being on the short list before the roof becomes urgent, because a reroof is specified and shortlisted long before it leaks. That means getting in front of property managers and owners before the emergency, and almost no independent contractor has anyone doing that systematically.
The market is big and fragmented, thousands of regional contractors, and commercial roofing revenue moves two ways: the planned reroof or restoration that was budgeted a year ahead, and the maintenance program that decides who gets that call. Both are relationship decisions made early.
But who's making that happen? Usually the owner, between estimates, maybe one salesperson. Referrals and reputation don't scale to every property portfolio in your market, and the nationals and PE-backed roofing platforms run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
What we put on your calendar: qualified roof assessments.
Not "leads." Not a list. A confirmed roof assessment or survey with a decision-maker who owns or manages commercial buildings in your service area, fits your project size and roof type, and is open to a conversation, booked on your calendar, ready for your estimator.
The person who actually signs is one of a few: a commercial property manager, a building owner, a portfolio or asset manager at a REIT or property-management firm, or the facilities lead at a campus, industrial, or retail portfolio. We find them, reach them, and qualify the meeting to your terms, roof type and size, project budget, service radius, timing.
That qualification is the whole point: your selling time goes to roof assessments that can become reroofs and maintenance programs, not tire-kickers and price-shoppers. You spend your day on roofs worth winning.
What it costs, and what one reroof brings back.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a commercial reroof is a five- to seven-figure project, and the maintenance program that precedes it is recurring revenue that decides who gets that project. One won roof pays for the program many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a assessment.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified roof assessments on your calendar, live in under 30 days. See the programs →
How it works, end to end.
One connected system, not a phone bank. Technology finds the portfolios and buildings worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the assessment.
Surface
We build the target list, property managers, owners, and asset managers in your service radius, prioritized by fit and by whose roofs are aging toward decision.
Generate
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Track
Our technology flags companies researching roof repair, restoration, or replacement, often before anything goes out to bid.
Map
A reroof decision runs through several people, property manager, asset manager, ownership, sometimes a consultant. We map all of them, not one name on a list.
Convert
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the assessment on your calendar.
Timed to get you on the list before the leak.
A program is live in under 30 days, with first roof assessments landing in weeks 3 to 4. The right time to reach a building is years before the reroof: when the maintenance program is decided, when a storm season ends, when budgets for next year’s capital projects are set.
Commercial roofs are replaced on budgets set well in advance, and the contractor who held the maintenance program or did the last honest assessment is usually the one specified. Storm seasons compress that cycle violently, the calls after weather go to whoever the manager already knows. We build that familiarity continuously, so when the decision comes, planned or sudden, you’re already on the roof.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Why this works so well for commercial roofers, specifically.
Two things make commercial roofing close to ideal for a real outbound program: enormous project values and a maintenance-program path that locks in the future reroof. The only hard part is being known to enough owners and property managers before the decision year. That’s the one thing we do.
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The maintenance program is the reroof pipeline
Inspection and maintenance programs are recurring revenue today and pole position for the six-figure replacement tomorrow. Every program signed is a future reroof reserved.
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One meeting, portfolio leverage
Property and asset managers control many roofs. One assessment that earns trust can open a portfolio, the same buyer, multiplied.
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Weather compresses the cycle in your favor
After hail or wind seasons, decisions that would take years happen in weeks, and they go to the contractor already known. Outbound builds that familiarity before the storm does.
Common questions from commercial roofers owners.
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How do commercial roofing contractors get more reroof projects?
Reroofs are budgeted and shortlisted long before the roof fails, usually by the property manager or owner, and usually including whoever holds the maintenance program or did the last credible assessment. Getting more projects means being known to those managers years early, which is what a systematic appointment setting program builds.
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How much does outsourced lead generation cost for a roofing contractor?
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
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Should a commercial roofer hire a salesperson or outsource appointment setting?
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
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When should a commercial roofer start outbound?
Before budget season and before storm season. A program is live in under 30 days with first assessments in weeks 3-4, and the relationships it builds are the short list when capital budgets are set and the first call when weather hits.
The next reroof was budgeted a year ago. Get on the list before the leak.
Every portfolio in your market has roofs aging toward a decision, and a manager quietly deciding who to trust with them. If no one’s having that conversation for you, the incumbent keeps the roof.
The assist is ours. The win is yours.