For commercial security integrators
The Ultimate Growth Assist
We book qualified site surveys with the facility and security directors who actually sign installation and monitoring contracts, warmed up before the call and timed to upgrade cycles.
Running the work is the doable part, installs, service, monitoring, certifications are challenges you can figure out. Growth in security integration comes down to one thing: winning the accounts that carry recurring monitoring revenue, because RMR is what compounds and what your company is ultimately valued on. That means getting in front of facility and security directors before the panel upgrade or the incumbent’s contract lapse, and almost no independent integrator has anyone doing that systematically.
The market is extremely fragmented, thousands of integrators with no one holding meaningful share, while consolidators race to buy RMR books. Accounts open at specific moments: an aging panel or end-of-life system, a property changing hands, an insurance or compliance push, a bad service experience with the incumbent.
But who's making that happen? Usually the owner, between installs, maybe one salesperson. Referrals and reputation don't scale to every property portfolio in your market, and the PE-backed platforms buying up RMR run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed site survey or system assessment with a decision-maker who is responsible for security at commercial facilities in your market, fits your system scope and monitoring potential, and is open to a conversation, booked on your calendar, ready for your designer or estimator.
The person who actually signs is one of a few: a facility director, a security manager, a commercial property manager, an operations lead at a multi-site operator, or the IT director where access control meets the network. We find them, reach them, and qualify the meeting to your terms, facility type, system scope, monitoring potential, service radius, timing.
That qualification is the whole point: your selling time goes to site surveys that can become install projects with monitoring attached, not tire-kickers and price-shoppers. You spend your day on accounts worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: an install project is five figures up front, and the monitoring contract behind it is monthly recurring revenue that compounds and drives your valuation. One account with RMR attached pays for the program and keeps paying.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a survey.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified site surveys on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the facilities and portfolios worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the survey.
We build the target list, facility, security, and operations directors in your service radius, prioritized by fit and by whose systems are aging toward end-of-life.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags companies researching access control, video, or monitoring upgrades, often before anything goes out to bid.
A commercial security decision runs through several people, facility director, security manager, IT, sometimes ownership. We map all of them, not one name on a list.
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the survey on your calendar.
A program is live in under 30 days, with first site surveys landing in weeks 3 to 4. Systems age on a schedule: panels hit end-of-life, analog video gets replaced, codes and insurance requirements tighten. Every one of those moments puts an account in play, and the integrator already known wins it.
Security accounts are annuities wearing a project’s clothes: the install is the door, the monitoring contract is the business. Those doors open when equipment ages out, when a building trades, when an insurer demands upgrades, moments that happen on a calendar we can watch. We work that timing continuously so the survey lands with you before the incumbent even knows the account is loose.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Two things make security integration close to ideal for a real outbound program: recurring monitoring revenue that compounds, and upgrade cycles that put accounts in play on a schedule. The only hard part is being known to enough facility directors before their cycle hits. That’s the one thing we do.
Monitoring revenue recurs monthly and is exactly what acquirers pay premium multiples for. Every account won compounds your income and your exit price at the same time.
End-of-life panels, analog-to-IP video, code and insurance pushes, accounts open on a schedule. We time the conversation to the cycle instead of hoping the phone rings.
Win the survey, win the install, hold the monitoring, then the service, the adds, and the next building follow. One meeting starts the whole chain.
RMR grows account by account, and accounts open at predictable moments: system end-of-life, property turnover, insurance and compliance pushes, incumbent service failures. Growing on purpose means being known to facility and security directors before those moments, which is what a systematic appointment setting program builds.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
Ahead of the upgrade wave in your market. A program is live in under 30 days with first site surveys in weeks 3-4, and every quarter you wait, another integrator or PE-backed platform is calling the same directors about the same aging panels.
Every end-of-life system is an account in play, and the consolidators know it. If no one’s putting you in front of those facility directors first, your future RMR is being booked on someone else’s calendar.
The assist is ours. The win is yours.