For commercial waste & recycling haulers
The Ultimate Pickup
We book qualified waste audits with the business owners and facility managers fed up with their national hauler, warmed up before the call, so you're the one they call the moment their contract window opens.
Running your operation is the doable part, routes, trucks, containers, transfer, disposal are challenges you can figure out. Growth in commercial waste comes down to one thing: winning accounts off the nationals. And that means getting in front of the business owners and facility managers fed up with missed pickups and rate hikes before their contract quietly auto-renews. Almost no independent hauler has anyone doing that systematically.
Sources: IBISWorld; Curbwaste Waste Hauling Trends (2025); P3 Cost Analysts commercial waste contract analyses (2025).
The opening is everywhere, the nationals lock customers into multi-year, auto-renewing contracts, then raise rates and add fees year after year. Every overflowing dumpster, missed pickup, and surprise invoice is a business that wants out. New revenue moves the same two ways: you take an account off a national that gouged or ignored them, or you're the hauler they call when a new location opens. Both require being in the conversation at the right moment, with the right person, on purpose.
But who's making that happen? Usually the owner, riding routes, maybe one salesperson. Referrals don't scale to every business park and property-management portfolio in your service area. Meanwhile Waste Management, Republic, and Waste Connections run whole national sales teams and lock customers in with contract fine print. You win on service, price, and a real human who answers the phone, and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed waste audit with a decision-maker who's responsible for a commercial property's trash and recycling in your service area, fits your routes and container mix, and is fed up enough with their current hauler to talk, booked on your calendar, ready for your rep.
The person who actually signs is one of a few: a business owner, a facility or operations manager, a property or portfolio manager at a property-management firm, a restaurant or retail GM, or a construction PM who needs roll-off. We find them, reach them, and qualify the meeting to your terms, property type, volume, container mix, service radius, contract timing.
That qualification is the whole point: your rep's time goes to businesses inside their cancellation window or burned badly enough to break a contract, not tire-kickers locked in for two more years. You spend your day on accounts you can actually win.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a single commercial waste account is worth thousands a year in recurring pickups, and it renews on its own evergreen clause once it's yours. One won account usually pays for the whole program, many times over.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a business owner ever books an audit.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified waste audits on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the businesses and properties worth pursuing, marketing warms them before any contact, we catch the ones fed up with their hauler, we map everyone who weighs in on the decision, and a real person books the audit.
We build the target list, business owners, facility and property managers, restaurants and retail, multi-site operators, and construction sites in your service radius, prioritized by fit, volume, and whose contracts are near their cancellation window.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags businesses with new locations, complaints about their hauler, or contracts nearing renewal, often before they start shopping.
A waste decision runs through several people, owner, facility manager, finance, sometimes corporate procurement. We map all of them, not one name on a list.
When a business owner is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the waste audit on your calendar.
Waste demand never stops, every business produces it, and somewhere in your market a company just got another rate increase, a missed pickup, or a renewal notice they forgot was coming. That's the opening. The contracts auto-renew on narrow windows, so timing matters: reach a frustrated business inside its cancellation window and you win; reach it a month late and it's locked in for another year.
So outbound for hauling has to be always-on, watching the calendar. You can't predict the week a national gouges a customer or a dumpster overflows one too many times, you can only make sure that when it happens, you're the hauler they already know. A program is live in under 30 days, with first waste audits landing in weeks 3 to 4, and it runs continuously so you're in front of accounts as their windows open.
And it compounds. A commercial waste account is sticky, recurring revenue, once you're hauling, that account tends to stay, billing every month. The businesses you reach this quarter, the managers you map, the renewal dates you track, they become the pipeline that's ready the moment a contract window opens or a national slips again. Year two of a program is stronger than year one for exactly that reason.
Three things make commercial waste close to ideal for a real outbound program: recurring revenue, route density, and a giant base of customers who resent the national that locked them in. Win the account and you're not making a one-time sale, you're taking sticky monthly revenue off a competitor everyone's happy to leave. The only hard part is getting in front of enough of the right businesses at the right time. That's the one thing we do.
A waste account bills every month and tends to renew on its own evergreen clause once it's yours. So an audit that becomes an account isn't a one-off sale, it's recurring revenue for years. Outbound that fills that pipeline pays back long after the program ends.
Win three accounts on the same route and your trucks stop driving empty miles between stops. We can build your pipeline where your routes already run, so growth tightens them instead of stretching them, the single biggest lever on hauling margin.
Win the trash and the recycling, the organics, the roll-off for their next build-out, and their other locations follow. Get in the door on one dumpster and the rest of the waste stream is yours to win.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Most new commercial waste revenue is won by taking accounts off the nationals, Waste Management, Republic, Waste Connections, when they gouge a customer with rate hikes, miss pickups, or let a contract auto-renew. Winning means reaching the business owners and facility managers who are fed up, ideally inside their cancellation window. Outsourced appointment setting does that systematically: finding the businesses in your service area, warming them, and booking qualified waste audits with the decision-makers who sign.
It is paying a specialized team to find, contact, qualify, and book waste audits with the business owners and facility managers who buy trash and recycling service, so your reps spend their time quoting accounts they can win instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the trucks and the closing.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single commercial waste account bills every month and stays for years, and route density makes each nearby account more profitable than the last, one won account usually covers the program many times over.
Now, and then continuously. Waste demand is constant, not seasonal, and the opening appears year-round when a national raises rates, misses pickups, or a business hits its contract's cancellation window. A program is live in under 30 days with first waste audits in weeks 3-4, and because auto-renewing contracts lock customers in on narrow windows, the value is in running always-on so you reach frustrated businesses exactly when they can actually switch.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one outside sales rep. Outsourcing makes sense if you want qualified waste audits in weeks at about a third of that cost, with the data, tools, and prospecting owned by a specialist while your team runs the routes.
Rarely one person. The signer is usually a business owner, a facility or operations manager, a property or portfolio manager at a property-management firm, or a finance lead watching the invoices, and at multi-site companies, corporate procurement weighs in. Booking the right audit means reaching and qualifying the person with authority over the contract, not just any contact at the company.
Lead generation usually means a list of names or form-fills you still have to chase and qualify. Appointment setting goes further: a real person finds the right business owners and facility managers, warms them, qualifies them to your routes and service area, and to whether they can actually leave their current contract, and books a confirmed waste audit on your calendar. You get a meeting with a decision-maker, not a spreadsheet of cold contacts.
Every business in your market produces waste, and most are stuck with a national that auto-renews their contract and hikes the rate. The account goes to whoever's in front of them the week they're fed up and their window opens. The haulers taking share are booking waste audits now, not waiting for the phone to ring. Make sure your name is the one they call when they're done being gouged.
The assist is ours. The win is yours.