For franchise consultants, brokers & coaches
The Ultimate Scout
We find and book qualified candidate consultations, corporate refugees and aspiring owners with the capital and seriousness to buy a franchise, so you spend your time placing candidates, not prospecting for them.
You're good at the work once a real candidate is in front of you, guiding them, matching them to brands, walking them to a signing. Growth comes down to one thing: a steady flow of qualified candidates into your pipeline. Most consultants rent that flow from portals and ads, paying for a flood of tire-kickers and only getting paid when one rare candidate actually places. Almost no consultant has a system that finds serious, funded candidates and brings them in on purpose.
Sources: FRANdata franchise-brand database (2026); BizBuySell Insight Report buyer profile (2025); IFA / FRANdata 2026 Franchising Economic Outlook.
The opportunity is enormous. Franchising will add more than 12,000 new units in 2026 across roughly 845,000 establishments and over $920 billion in output, and franchisors pay consultants like you a five-figure commission for every candidate you place, because they can't recruit well themselves. The catch: you only earn when a candidate is real, funded, and a fit. Most of what portals and ads send is none of those. The qualified candidates are out there, corporate refugees leaving the workforce, executives with capital exploring ownership, and reaching them on purpose, with data, is what turns your time into placements.
But who's finding those candidates for you? Usually you are, between consultations, with no time to prospect cold or mine data. Portals and ads don't scale to serious, funded buyers; they bury you in tire-kickers. The qualified candidates are out there right now, researching ownership; no one is finding the funded, serious ones and bringing them to you on purpose. Candidate flow is the part we fix, with data that pinpoints capitalized buyers, and outreach that books them onto your calendar.
Not "leads." Not a portal dump. A confirmed consultation with an aspiring owner who has the liquid capital to actually buy a franchise and is genuinely exploring ownership, warmed up before they arrive, ready for you to do what you do best: guide them and match them to the right brand.
We pinpoint the candidate portals can't, combining financial fit (liquid capital, net worth, funding capacity) with profile and intent signals (a recent corporate departure, management background, research into franchising or business ownership) using ZoomInfo and premium data. Then we reach them, qualify funding and seriousness, and book the consultation. You meet candidates you can place, not portal tire-kickers.
That qualification is the whole point: your time goes to candidates who can actually fund and commit, not unqualified portal leads. You spend your days on consultations that become placements.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters for a consultant: a single placement earns a five-figure commission from the franchisor, and qualified candidates mean more placements per month of your time. One or two placements usually pay for the whole program, many times over.
Portal leads & ads
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
You pay per click or per lead for a flood of tire-kickers, and burn your hours qualifying out the unfunded.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified candidate consultations on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Data finds aspiring owners with capital, marketing warms them to your service, we read the signals that reveal readiness to explore ownership, we qualify funding and seriousness, and a real person books the consultation.
We build the target list, aspiring owners with the liquid capital and net worth to fund a franchise, plus relevant background, pinpointed by financial profile, demographics, and intent signals using ZoomInfo and premium data.
The right marketing warms those exact candidates to your service and the franchise path before any outreach, so your name carries weight when the first conversation happens.
Our technology reads the triggers that precede franchise ownership, a corporate executive exploring an exit, a recent layoff or departure, a buyer researching franchising or business ownership, often before they fill out a single portal form.
We qualify the things that actually matter, liquid capital and funding capacity, background, and genuine seriousness, so a consultation is a candidate you can place, not a tire-kicker.
When a candidate is genuinely funded and serious, a dedicated Playmaker, a real person, has the conversation and books the consultation on your calendar.
Portal leads are a numbers game that wastes your most valuable asset: time. Most are window-shoppers with no capital, and you can't place them no matter how good you are. The candidates worth your hours, a well-capitalized executive leaving corporate, a serious buyer with funds ready, are identifiable in the data by capital and intent. Reaching them on purpose means every consultation is someone you can actually place.
So the candidate flow has to be always-on and data-driven, not portal-dependent. A program is live in under 30 days, with first consultations landing in weeks 3 to 4, which means a steady flow of funded, serious candidates onto your calendar while competitors drown in tire-kickers. The more qualified your candidates, the more of your time converts into placements.
And it compounds. Every candidate you place is a relationship with a franchisor who sends you more brands to fill, plus referrals from the owners you helped. The more consistently your calendar is full of fundable candidates, the more placements you make and the more your reputation grows. Build a steady candidate engine and your practice compounds, year two is stronger than year one for exactly that reason.
Three things make franchise consulting ideal for a real outbound program: a single placement earns a five-figure commission, the funded candidate is identifiable by data, and your whole income depends on qualified candidate flow. Fill your pipeline with serious, capitalized candidates and you don't just place more, you place faster, with less wasted time. The only hard part is finding the funded candidates. That's the one thing we do.
A single placement earns a five-figure commission from the franchisor, and a happy candidate and franchisor both send you more business. So a consultation that becomes a placement isn't one fee; it's a commission and a referral chain. Outbound that fills your pipeline pays back many times over.
Serious, capitalized buyers rarely surface through portal forms, they're buried under window-shoppers. We pinpoint them by capital, background, and intent with ZoomInfo and premium data, and book them onto your calendar, so every consultation is someone you can actually place.
As a consultant, every hour spent chasing tire-kickers is an hour not spent placing candidates and earning commissions. We take the prospecting off your plate and fill your calendar with funded, serious candidates, so your time goes where the money is: guiding people to a signing.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Most consultants live on referrals, paid ads, and portal leads, a flood of tire-kickers with no capital and no seriousness, and you only get paid when one actually places. The edge is a steady flow of genuinely qualified candidates: people with the liquid capital and real intent to buy a franchise, reached on purpose with data. Outsourced appointment setting does that systematically: pinpointing aspiring owners by financial fit and intent, reaching them first, and booking qualified consultations on your calendar.
It is paying a specialized team to find, contact, qualify, and book consultations with aspiring franchise owners who have the capital and seriousness to buy, so you spend your time guiding and placing candidates instead of chasing portal leads. The provider supplies the people, the data, and the technology; you supply the guidance and the brand matches that close.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single placement earns a five-figure commission from the franchisor, just one or two placements usually cover the program many times over.
Now, and then continuously. Aspiring owners research franchising for months before they commit, and your income depends on a constant flow of qualified candidates to place. A program is live in under 30 days with first consultations in weeks 3-4, and running always-on means a steady flow of serious candidates into your process, instead of riding the ups and downs of portal leads and referrals.
Most consultants are a one- or two-person shop, and your time is best spent guiding and placing candidates, not cold prospecting. Outsourcing the top of the funnel, finding qualified, capitalized candidates and booking the consultation, lets you do what you do best and place more deals, while a specialist fills your calendar at a fraction of the cost of a full-time hire.
We combine financial fit with intent, using ZoomInfo and premium data. Profile: the liquid capital and net worth to actually fund a franchise, plus relevant background. Signals: a corporate executive exploring ownership, a recent departure or layoff, a buyer researching franchising or business ownership. Then we qualify funding and seriousness before booking, so a consultation is a real candidate you can place, not a tire-kicker wasting your time.
Lead generation usually means portal leads you still have to chase and qualify, mostly tire-kickers with no capital. Appointment setting goes further: a real person screens for funding and seriousness, reads the intent signals, qualifies the candidate, and books a confirmed consultation on your calendar. You get a genuine, fundable candidate you can actually place, not a spreadsheet of cold contacts.
Franchising is adding 12,000+ units a year, and every placement you make earns a five-figure commission, if the candidate is real and funded. Most of what portals send is neither, and qualifying them out eats your hours. The serious, capitalized candidates are out there right now, exploring ownership. The consultants who win fill their calendar with them on purpose, with data. Start now and you'll have qualified consultations on the calendar in weeks. Let's fill your pipeline.
The assist is ours. The win is yours.