For luxury & high-end fitness clubs
The Ultimate Lineup
We find and book qualified membership tours with the affluent professionals and executives who pay premium for the best in health and fitness, warmed up before the call, so your team spends time with serious prospects, not price-shoppers.
Your club sells itself once someone's inside, the equipment, the trainers, the recovery suites, the experience do the work. Growth comes down to one thing: getting the right affluent prospects in for a tour. Most gyms lean on foot traffic, walk-ins, and broad digital ads. But those mostly bring price-shoppers who churn, and almost no club has anyone systematically finding and inviting the people who'll pay premium and stay.
Sources: CNBC / Equinox (2026); Global Wellness Institute (2024); global health & fitness club market research (2024).
"Health is the new luxury," and the affluent are spending on it like never before, the global wellness market is headed toward $10 trillion, and Equinox's $40,000 tier has a waitlist a thousand deep. The demand is real. The problem is reach: your ideal member is a busy, high-earning professional who's never set foot in your club, and walk-in traffic and broad ads only catch who happens to drive by. The founder, the partner, the executive across town who'd happily pay premium never gets the invitation.
But who's making that happen? Usually a membership advisor working the walk-ins and the front desk, with no time to prospect. Foot traffic doesn't scale to every affluent professional in your market, and there's a luxury gym or boutique studio opening down the street. The right members are out there; no one is reaching them on purpose. Reach is the part we fix, with data that pinpoints exactly who can pay premium, and outreach that gets them through your door.
Not "leads." Not a list. A confirmed tour with an affluent prospect who lives or works in your market and can comfortably pay premium dues, warmed up before they arrive, ready for your membership team to do what the club does best: impress them.
We find the right people the way foot traffic can't, targeting by seniority and role (founders, C-suite, partners, high earners), company and wealth signals, and proximity to the club, using ZoomInfo and premium data. Then we reach them, qualify ability to pay and interest, and book the tour. You meet members who'll pay premium and stay, not price-shoppers chasing a free week.
That qualification is the whole point: your membership team's time goes to prospects who can actually join and will stay, not price-shoppers. You spend your days on tours that become long-term members.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters to a club: an affluent member pays premium dues every month, adds training and recovery on top, and stays for years, worth a dozen discount sign-ups. A handful of signed members usually pay for the whole program, many times over.
In-house membership advisor
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a qualified prospect ever books a tour.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified membership tours on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Data finds the affluent prospects who fit, marketing warms them to your club's brand, we identify the ones with a reason to join now, we qualify ability to pay and interest, and a real person books the tour.
We build the target list, founders and business owners, C-suite executives, partners, and high earners in your market, pinpointed by role, wealth signals, and proximity to the club using ZoomInfo and premium data.
The right marketing warms those exact prospects to your club's brand and experience before any outreach, so your name carries weight when the first conversation happens.
Our technology flags the moments that prompt people to invest in their health, a relocation, a milestone birthday, a new executive role, a doctor's nudge, often before they start looking.
We qualify the things that actually matter, ability to pay premium, fit for your club, and genuine interest, so a tour is a serious prospect, not a price-shopper.
When a prospect is genuinely interested and qualified, a dedicated Playmaker, a real person, has the conversation and books the tour on your calendar.
Every gym lives and dies by the January rush, but resolution sign-ups are price-shoppers who churn out by spring. Affluent members don't work that way: they join on a relocation, a milestone, a doctor's nudge, year-round. The clubs that win premium members are the ones recruiting them consistently, not banking on a seasonal spike that empties out.
So the recruiting has to be always-on. A program is live in under 30 days, with first tours landing in weeks 3 to 4, which means a steady flow of qualified, affluent prospects while your competitors wait for walk-ins and the January bump. The earlier you build a recruiting engine, the more premium members you sign before the next club opens nearby.
And it compounds. Every affluent member you add is recurring revenue, monthly dues, training, recovery, and the friends they bring. The prospects you reach this quarter become the members who fund the club next year, and premium members who love their club rarely leave. A club that recruits on purpose builds a base that outlasts any January.
Three things make luxury gyms ideal for a real outbound program: an affluent member is recurring revenue worth a dozen discount sign-ups, the wealthy are spending on fitness like never before, and the right prospects can be pinpointed precisely by data. Win a member and you're not making a sale, you're starting a relationship that pays month after month. The only hard part is reaching the right people. That's the one thing we do.
A premium member pays top dues every month, adds personal training and recovery, stays for years, and refers friends like them. So a tour that becomes a member isn't a transaction; it's high-margin recurring revenue. Outbound that fills your roster pays back for as long as they stay.
Foot traffic and broad ads catch whoever drives past. We reach the right people on purpose, founders, executives, partners, and high earners who'll pay premium, pinpointed by role, wealth signals, and proximity with ZoomInfo and premium data. That precision is the whole game in premium fitness.
The affluent don't shop on price; they buy the best experience, the best trainers, the best room. That plays to a premium club's strengths, if you can get them in for a tour. We put the right people in front of you, and your club closes them.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Most gyms rely on foot traffic, walk-ins, and broad digital ads, which mostly bring price-shoppers who churn. Growth at the premium end comes from proactively reaching the affluent professionals who happily pay for the best, warming them to your club, and booking a tour. Outsourced appointment setting does that systematically: pinpointing the right affluent prospects in your market with data, reaching them, and booking qualified membership tours with your team.
It is paying a specialized team to find, contact, qualify, and book membership tours with the affluent professionals and executives who pay premium for health and fitness, so your membership team spends time with serious prospects instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the club and the experience that closes.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because an affluent member pays premium dues month after month, plus training and recovery, and is worth a dozen discount sign-ups, a handful of signed members usually cover the program many times over.
Now, and then continuously. Don't wait for the January rush; the resolution crowd churns out by spring. The affluent join year-round, on a relocation, a milestone, a doctor's nudge, so the clubs that win recruit them consistently. A program is live in under 30 days with first tours in weeks 3-4, and running always-on keeps your calendar full of qualified, premium prospects all year.
Most clubs need both. Your membership advisors close and onboard members; they rarely have time to prospect cold. Outsourcing the top of the funnel, finding and booking qualified, affluent prospects, lets your team do what it does best, while a specialist fills the calendar with real tours at a fraction of the cost of another full-time hire.
We target by who people are, not just who walks by, founders and owners, C-suite executives, partners, and high earners, using ZoomInfo and premium data to read role, seniority, company, wealth signals, and proximity to the club. Then we qualify ability to pay premium and genuine interest before booking, so a tour is a serious prospect, not a price-shopper.
Lead generation usually means a list of names or form-fills you still have to chase and qualify. Appointment setting goes further: a real person pinpoints the right affluent prospects, warms them to your club, qualifies ability to pay premium and genuine interest, and books a confirmed tour on your calendar. You get a serious prospect in front of your team, not a spreadsheet of cold contacts.
The affluent are spending on fitness and health like never before, but that demand goes to whoever reaches them first, not whoever they happen to walk past. The professionals who'd happily pay premium for your club are out there; they just don't know you yet. The clubs that win are building a recruiting engine now, with data and real outreach. Start now and you'll have qualified tours on the calendar in weeks. Let's fill the roster.
The assist is ours. The win is yours.