For luxury resorts & venues that host incentive & President's Club trips
The Ultimate Trophy
We find the companies that run annual President's Club and incentive trips, pinpoint the sales leaders and planners who choose the destination, and book qualified buyer meetings, so your property gets in front of the decision-maker before the RFP ever goes out.
Your property sells itself on a site visit, the rooms, the beach, the service, the experience do the work. Growth comes down to one thing: getting the right company in front of your group-sales team before the destination decision is made. Most properties lean on inbound RFPs, repeat planners, and third-party incentive houses. But an RFP means you're already one of ten competing on price, and almost no property has anyone systematically finding the companies that run these trips and reaching the decision-maker first.
Sources: Incentive Research Foundation (IRF) incentive-travel spend; 2025 Incentive Travel Index (IRF / SITE / Oxford Economics); industry per-program economics (Morris Incentives / J.Shay Events, 2026).
The opportunity is enormous. U.S. businesses spend an estimated $22.5 billion a year on incentive travel, and a single President's Club program, often 150-plus of a company's top performers at $6,000 or more per head, is a seven-figure booking that can approach a full buyout of a luxury property. And these trips recur: 91% of attendees call them highly motivating, so companies run them year after year, rotating destinations. The catch: by the time the RFP reaches your inbox, the company has already shortlisted properties and you're competing on price. The bookings you want are the ones being planned now, before the RFP, visible in the data if you know the signals.
But who's making that happen? Usually a group-sales team buried in active RFPs and on-property events, with no time to prospect cold, and no easy way into a CRO's calendar. Generic lead lists don't reach the person who actually picks the destination. The companies are out there, planning next year's trip right now; no one is identifying them and reaching their sales leadership on purpose. That's the part we fix, and it's squarely our wheelhouse: we've spent years selling to and for sales leadership, and running corporate travel programs like Boston Coach, so we know how to reach a CRO and speak their language. With data that pinpoints the companies and outreach that lands with the decision-maker, we get your property in front of them first.
Not "leads." Not a cold RFP. A confirmed meeting with a sales leader or planner at a company that genuinely runs a President's Club or incentive trip, the right size program for your property, at a real planning trigger, and early enough that you're in the conversation before the RFP and the shortlist, warmed up before they arrive, ready for your group-sales team to do what it does best: sell the site visit.
We find the program before the RFP, combining firmographic fit (large quota-carrying sales orgs in tech, pharma, finance, insurance, and direct sales) with intent signals (a documented incentive-travel history, reps qualifying for President's Club, a new CRO, a strong revenue year, an active planning cycle) using ZoomInfo and premium data. Then we pinpoint the sales leader and planner who decide, qualify fit and timing, and book the meeting. You meet companies with a real trip in planning, not recycled lists.
That qualification is the whole point: your group-sales team's time goes to companies that genuinely run a program your property can host, not cold lists or price-shopping RFPs. You spend your days on buyer meetings that become site visits and signed bookings.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters for a property: a single President's Club program is a seven-figure booking that can approach a full buyout, the program recurs annually, and a wowed group puts you on the shortlist for years. One won program usually pays for the whole engagement, many times over.
In-house BD rep
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Cold RFPs, generic lead lists, activity reports. You pay to compete on price after the shortlist is already set.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified buyer meetings on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Firmographic data finds the companies that run these trips, marketing warms them to your property, we read the signals that reveal a program in planning, we pinpoint and qualify the decision-maker, and a real person books the buyer meeting.
We build the target list, companies with large quota-carrying sales teams in tech, pharma, finance, insurance, and direct sales that reward top performers with travel, pinpointed by firmographic data and incentive-program signals using ZoomInfo and premium data.
The right marketing warms those exact companies to your property and its incentive-group credentials before any outreach, so your name carries weight when the first conversation happens.
Our technology reads the triggers that precede a program, an active planning cycle, a newly hired CRO, reps publicly qualifying for President's Club, a strong revenue year, a documented incentive-travel history, often long before the RFP goes out.
We qualify the things that actually matter, program size and fit for your property, the real decision-maker, and planning timing, so a buyer meeting is a serious opportunity, not a curiosity.
When a company genuinely has a trip in planning and the decision-maker is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the buyer meeting on your calendar.
By the time an RFP reaches your inbox, the company has already decided to run the trip and shortlisted properties, and you're competing on price. But the program showed up in the data well before: the planning cycle opened nine to fifteen months out, a new CRO took over the recognition program, reps started qualifying, the company had a banner year. Those triggers are visible before the RFP. The property that reads them and reaches sales leadership first gets the site visit, and shapes the program, before it's a price war.
So the outbound has to be always-on and signal-driven. A program is live in under 30 days, with first buyer meetings landing in weeks 3 to 4, which means a steady flow of companies genuinely planning trips while competitors wait for RFPs. The earlier you read the planning cycle, the more bookings you win before the shortlist is set.
And it compounds. A President's Club program recurs every year, a wowed group puts your property on the shortlist for the future, and sales leaders talk, a great experience travels fast through a tight community of CROs and planners. The companies you reach this cycle become the bookings next cycle and the referrals after that. A property that prospects on data fills its calendar with programs being planned before the RFP, bookings competitors never see.
Three things make incentive-travel venues ideal for a real outbound program: a single booking is a seven-figure, near-buyout deal, the buyer is identifiable by firmographic and incentive signals before the RFP, and the program recurs annually with a tight referral community. Win a program and you're not making one sale, you're starting a relationship and a shortlist spot. The only hard part is reaching sales leadership first, exactly our specialty. That's the one thing we do.
A President's Club trip is often 150-plus attendees at $6,000+ per head, a seven-figure booking that can approach a buyout, and it recurs every year. So a buyer meeting that becomes a program isn't one sale; it's a booking plus a shortlist spot for years. Outbound that fills your calendar pays back many times over.
The destination decision runs through the CRO or VP of Sales and the program's planner. We've spent years selling to and for sales leadership, and running corporate travel programs like Boston Coach, so we know how to reach a sales leader and speak their language. We get your property in front of the person who actually picks the destination.
An inbound RFP means you're one of ten properties competing on price. Reach the company while the trip is still being planned and you shape the program, build the relationship, and win the site visit before the shortlist exists. Timing, getting there first, is the whole game.
Straight answers to what operators ask before they start a program. New to the model? Start with the full guide: what outsourced appointment setting is and what it should cost.
Most properties win on RFPs, repeat planners, and third-party incentive houses, fine, but by the time an RFP lands you're one of ten properties competing on price. The edge is reaching the company earlier, by combining firmographic fit with the signals that precede a program: a large quota-carrying sales org, a history of incentive travel, reps publicly qualifying for President's Club, a new sales leader, a strong revenue year. Outsourced appointment setting does that systematically: using firmographic and intent data to find companies that run these trips, reaching the decision-maker first, and booking qualified buyer meetings with your group-sales team.
It is paying a specialized team to find, contact, qualify, and book buyer meetings with the sales leaders and planners who choose President's Club destinations, so your group-sales team spends time with real prospects instead of cold prospecting. The provider supplies the people, the data, and the technology; you supply the property and the experience that wins the booking.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because a single President's Club program, often 150-plus attendees at $6,000 or more per head, is a seven-figure booking that can approach a full buyout, one won program usually covers the program many times over.
Now, and then continuously. President's Club trips are planned nine to fifteen months ahead, and companies rotate destinations year to year, so there's always a planning cycle in motion somewhere. A program is live in under 30 days with first buyer meetings in weeks 3-4, and running always-on means you reach the decision-maker while the destination is still open, instead of receiving an RFP after the shortlist is already set.
Most properties need both. Your group-sales team gives the site visits and closes the bookings; they rarely have time to mine data and cold-prospect sales leadership. Outsourcing the top of the funnel, identifying the companies that run these trips and booking the meeting with the right decision-maker, lets your team do what it does best, while a specialist who knows how to reach sales leadership fills the calendar at a fraction of the cost of another full-time hire.
We combine firmographic data with intent, using ZoomInfo and premium sources. Fit: companies with large quota-carrying sales teams in sectors that reward with travel, tech, pharma, financial services, insurance, direct sales. Signals: a documented incentive-travel history, reps publicly qualifying for President's Club, a newly hired CRO or VP of Sales, a strong revenue year, an active planning cycle. Then we pinpoint the decision-maker and qualify program fit and timing before booking, so a buyer meeting is a real opportunity, not a curiosity.
Lead generation usually means an RFP that's already gone out to ten properties, or a list of names you still have to chase. Appointment setting goes further: a real person finds the companies that run these trips, identifies the sales leader and planner who decide, qualifies program fit and timing, and books a confirmed buyer meeting on your calendar. You get a genuine opportunity in front of your group-sales team before the RFP, not a recycled list.
U.S. companies spend $22.5 billion a year rewarding their top performers with travel, and every President's Club program is a seven-figure booking being planned right now, long before the RFP. The companies that would love your property are out there, choosing next year's destination. The properties that win reach sales leadership first, while competitors wait for the RFP and compete on price. With our specialty in selling to and for sales leadership, we'll have qualified buyer meetings on your calendar in weeks. Let's win the booking before the shortlist.
The assist is ours. The win is yours.