For commercial painting contractors
The Ultimate Growth Assist
We book qualified walkthroughs with the property managers and portfolios that actually sign repaint cycles, warmed up before the call and timed to budget season.
Running the work is the doable part, crews, prep, schedules, quality are challenges you can figure out. Growth in commercial painting comes down to one thing: getting on the portfolio rotation, because property managers repaint on cycles and give that work to painters they already trust. That means getting in front of them before budget season, and almost no independent contractor has anyone doing that systematically.
The market is hyper-fragmented, painting has one of the lowest consolidation levels of any trade, which means no brand owns the buyer’s search and every portfolio is winnable. Most commercial repaints go to a rotation of two or three trusted contractors; the entire game is getting onto that rotation.
But who's making that happen? Usually the owner, between estimates, maybe one salesperson. Referrals and reputation don't scale to every property portfolio in your market, and the national franchise brands run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed walkthrough or repaint survey with a decision-maker who manages commercial properties in your service area, fits your project size and property type, and is open to a conversation, booked on your calendar, ready for your estimator.
The person who actually signs is one of a few: a commercial property manager, a portfolio manager at a management firm or REIT, a facility director, an HOA or community-association manager, or a franchise operator with refresh standards. We find them, reach them, and qualify the meeting to your terms, property type, project size, service radius, timing.
That qualification is the whole point: your selling time goes to walkthroughs that can become repaint cycles across portfolios, not tire-kickers and price-shoppers. You spend your day on properties worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: one property manager controls years of repaints across dozens of buildings, on cycles that recur like clockwork. Getting onto one portfolio rotation usually pays for the whole program.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a walkthrough.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified walkthroughs on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the portfolios and properties worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the walkthrough.
We build the target list, property managers, management firms, HOAs, and multi-site operators in your service radius, prioritized by fit and by whose repaint cycles and budgets are coming due.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags companies researching painting contractors or property refresh projects, often before anything goes out to bid.
A repaint decision runs through a few people, property manager, owner or board, sometimes a facility director. We map all of them, not one name on a list.
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the walkthrough on your calendar.
A program is live in under 30 days, with first walkthroughs landing in weeks 3 to 4. Repaints are budgeted months ahead, in the property world’s planning season, and awarded from a short rotation of trusted contractors. The right time to meet a property manager is before the line item is set.
Commercial painting runs on cycles: properties repaint on schedules, budgets get set in planning season, and the work goes to the rotation. Managers add a contractor to that rotation after one credible walkthrough at the right moment, and then feed them work for years. We create those walkthroughs deliberately, timed to the budget calendar, portfolio by portfolio.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Two things make commercial painting close to ideal for a real outbound program: portfolio buyers who control years of work, and repaint cycles that recur on a calendar. The only hard part is meeting enough property managers before budgets are set. That’s the one thing we do.
A property manager awards repaints across an entire portfolio, on recurring cycles. One walkthrough that earns trust becomes a rotation seat worth years of projects.
No national owns commercial painting, every portfolio in your market is genuinely in play for an independent with reach.
Franchises, HOAs, and Class-A portfolios repaint on written schedules. The work is predictable, the only variable is who’s on the list when it comes due.
Managers keep a short rotation of trusted painters and feed them the portfolio’s repaint cycles. Getting on that rotation takes one credible walkthrough at the right moment, usually before budget season, which is exactly the meeting a systematic appointment setting program books.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
Ahead of the property world’s budget season, when next year’s repaint line items are set. A program is live in under 30 days with first walkthroughs in weeks 3-4, so starting a quarter early puts you in those planning conversations.
Every portfolio in your market repaints on a cycle, awarded to a short list of painters the manager already knows. If no one’s introducing you before the budgets lock, the rotation stays closed.
The assist is ours. The win is yours.