For managed IT service providers
The Ultimate Growth Assist
We book qualified IT assessments with the owners, operations leads, and controllers who actually sign managed services agreements, warmed up before the call, so your MRR grows on purpose instead of by referral.
Running the stack is the doable part, tickets, tooling, uptime, security are challenges you can figure out. Growth in managed services comes down to one thing: winning monthly agreements off businesses that already have an IT answer, an incumbent MSP they’ve outgrown, a break-fix guy, or an overloaded internal admin. That means getting in front of owners and operations leads before the breach scare or the renewal, and almost no MSP founder has anyone doing that systematically.
The market is deep and fragmented, tens of thousands of MSPs, and most new MRR moves at specific moments: an incumbent’s slow tickets finally boil over, an insurance or compliance requirement lands, a company grows past its one IT person. Winning means being known before those moments, not bidding after them.
But who's making that happen? Usually the owner, between tickets, maybe one salesperson. Referrals and reputation don't scale to every business park and vertical niche in your market, and the PE-backed MSP platforms run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed IT or security assessment with a decision-maker who runs a business with 10-200 seats in your market or vertical, fits your seat count and stack, and is open to a conversation, booked on your calendar, ready for you or your vCIO.
The person who actually signs is one of a few: an SMB owner or CEO, an operations or finance lead (the controller who feels the downtime), an office manager at a professional-services firm, or the GM at a multi-site operator. We find them, reach them, and qualify the meeting to your terms, seat count, industry and compliance needs, stack, timing.
That qualification is the whole point: your selling time goes to IT assessments that can become monthly managed agreements, not tire-kickers and price-shoppers. You spend your day on accounts worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a managed agreement is per-seat monthly revenue that compounds for years, and clients rarely leave a competent MSP. One 50-seat agreement usually pays for the whole program.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a assessment.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified IT assessments on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the businesses and verticals worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the assessment.
We build the target list, owners, ops leads, and controllers at right-sized companies in your market or specialty vertical, prioritized by fit and by whose contracts, compliance deadlines, or growth put IT in play.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags companies researching managed IT, cybersecurity, or compliance support, often before anything goes out to bid.
An SMB IT decision runs through a few people, the owner, the person who feels the pain daily, sometimes a controller signing the number. We map all of them, not one name on a list.
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the assessment on your calendar.
A program is live in under 30 days, with first IT assessments landing in weeks 3 to 4. There’s no bid season in managed services: accounts open when an incumbent’s tickets pile up, when cyber-insurance renewals demand controls, when a company outgrows its admin. The winning move is being already known when that moment hits.
MSP clients switch rarely and reluctantly, which means the pipeline is built on patience: be known, be credible, be there the week the pain peaks. Insurance renewals, compliance deadlines, and security scares create those weeks on a calendar we can watch. We work that presence continuously so the assessment lands with you, not the incumbent’s cheaper cousin.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Two things make managed services close to ideal for a real outbound program: per-seat recurring revenue and switching costs that protect every win. The only hard part is being in front of enough right-sized businesses before their trigger moment. That’s the one thing we do.
A managed agreement bills monthly and clients rarely leave, every win compounds and defends itself. One meeting can be five figures of annual recurring revenue for years.
Win three dental groups or three law firms and the fourth meeting books itself. We can target your pipeline by vertical so every win makes the next one warmer.
Cyber-insurance requirements and compliance deadlines give every business a reason to talk this quarter. A well-timed security conversation is the easiest door into a managed relationship.
Referrals cap out at the size of your network. Beyond them, new MRR comes from being known to right-sized businesses before their trigger moment, an incumbent failing, an insurance or compliance requirement, outgrowing the internal admin. A systematic appointment setting program builds exactly that presence.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
Yes, because rarity cuts both ways: accounts are hard to win and nearly impossible to lose. The math runs on lifetime value, a 30-seat agreement held four years is six figures from one assessment, which is why patient, always-on outbound outperforms bursts of ads.
Every quarter, businesses in your market hit the moment, the breach scare, the insurance demand, the last straw with the incumbent. If no one’s made sure they know you before it, that agreement goes to whoever did.
The assist is ours. The win is yours.