For shredding & information destruction companies
The Ultimate Growth Assist
We book qualified service reviews with the office, operations, and compliance managers who actually sign recurring shred routes and purge contracts, warmed up before the call.
Running the operation is the doable part, trucks, bins, certificates, chain of custody are challenges you can figure out. Growth in shredding comes down to one thing: taking recurring route accounts, because nearly every office that needs destruction already has a provider, usually the national. That means getting in front of office and compliance managers before the renewal or the price-increase letter, and almost no independent operator has anyone doing that systematically.
The market sits under one dominant national, which is the opportunity: independents routinely win on price, service, and flexibility, when they get the meeting. Accounts open when the national’s annual increase lands, when service skips, when an office consolidates or moves.
But who's making that happen? Usually the owner, between routes, maybe one salesperson. Referrals and reputation don't scale to every office park and professional-services firm in your market, and the nationals run whole business-development teams with the backing to fund them. You win on quality and lose on reach. Reach is the part we fix.
Not "leads." Not a list. A confirmed service review or purge assessment with a decision-maker who runs office operations or compliance at businesses in your service area, fits your volume and service frequency, and is open to a conversation, booked on your calendar, ready for you or your route manager.
The person who actually signs is one of a few: an office manager, an operations or compliance lead, a practice administrator at a law, accounting, or medical-adjacent office, or a facilities manager at a multi-tenant building. We find them, reach them, and qualify the meeting to your terms, volume, frequency, service radius, timing.
That qualification is the whole point: your selling time goes to service reviews that can become recurring route accounts, not tire-kickers and price-shoppers. You spend your day on accounts worth winning.
Programs run $5,250/mo (one dedicated Playmaker) to $14,750/mo (three), on six-month terms, data, technology, and management included. Set that against the math that actually matters in your business: a route account bills every service, stays for years, and densifies your existing routes. A single office park’s worth of accounts usually pays for the whole program.
In-house appointment setter
~$154K
per person, per year, all-in
Salary, benefits, tools, data, management, and a 3 to 6 month ramp before they're productive. A rep who can't fill the pipeline still costs every penny.
Calling shop / per-seat
~$11K
per seat, per month, typical
Bought lists, auto-dialers, activity reports. You pay for dials whether or not a real buyer ever books a review.
Alleyoop programs
$5,250–$14,750
per month, six-month terms
One flat fee, the team, the data, the technology. Qualified service reviews on your calendar, live in under 30 days. See the programs →
One connected system, not a phone bank. Technology finds the offices and professional firms worth pursuing, marketing warms them before any contact, we catch the ones already shopping, we map everyone who weighs in on the decision, and a real person books the review.
We build the target list, office, operations, and compliance managers along your existing routes, prioritized by fit and by whose renewals and price-increase letters put accounts in play.
The right marketing warms those exact accounts before any outreach, so your name is already familiar when the first call comes.
Our technology flags companies researching document destruction or records management, often before anything goes out to bid.
A destruction decision usually runs through two people, the office or ops manager who feels the cost, and the compliance-minded principal who signs. We map all of them, not one name on a list.
When a buyer is genuinely interested, a dedicated Playmaker, a real person, has the conversation and books the review on your calendar.
A program is live in under 30 days, with first service reviews landing in weeks 3 to 4. There is no bid season in shredding: accounts open when the incumbent’s annual increase lands, when bins sit full, when an office moves. The winning move is being the alternative they already know.
Shredding accounts default to the incumbent until a moment of friction, and the national’s pricing model reliably manufactures those moments. The independents who grow are simply present when the letter lands: known, priced, and one call away. We build that presence continuously along your routes, so the switch call comes to you.
And it compounds. The accounts you warmed this year, the buyers you mapped, the relationships you started, they become the pipeline that fills next year without starting cold. Year two of a program is stronger than year one for exactly that reason.
Two things make shredding close to ideal for a real outbound program: recurring route revenue and an incumbent whose pricing does your prospecting for you. The only hard part is being known to enough office managers when their moment of friction hits. That’s the one thing we do.
A scheduled account bills every service for years. Each win is an annuity that also tightens the route around it.
Annual increases land like clockwork and put accounts in play. Being the known alternative at that moment is the whole sale.
One-time purge and cleanout projects are easy first yeses that convert to scheduled service once you’re trusted.
Accounts open at moments of friction, the annual price increase, a missed service, an office move, and go to the alternative the office manager already knows. Being systematically known before those moments is exactly what an appointment setting program builds along your routes.
Expect $5,000-$15,000 per month for a serious program. Alleyoop runs $5,250/mo for one dedicated Playmaker to $14,750/mo for three, on six-month terms with data and technology included. Because the deliverable is qualified meetings, one won account typically covers months of program cost.
Hiring makes sense if you have the management time, patience for a 3-6 month ramp, and budget to absorb turnover at roughly $154K a year all-in for one business-development rep. Outsourcing gets a full system, data, technology, marketing warm-up, and a dedicated caller, working in under 30 days for a third of that cost.
Yes, twice over: every account won is recurring revenue for years, and accounts won along existing routes are nearly pure margin. Route density is the quiet payoff of systematic outbound.
Somewhere on your route today, an office manager opened the incumbent’s renewal and winced. If no one’s made sure they know you, that account renews by default.
The assist is ours. The win is yours.