The Partner Program · for advisors, agencies & fractional leaders

You built the strategy. Someone still has to build the pipeline.

You're hired to fix growth — and the plan is right. But the plan doesn't book meetings; a team does. Alleyoop is the execution layer behind your strategy: signals, warm-up, and dedicated onshore Playmakers who fill your client's calendar — run under your brand, so your client sees results and renews, and you never build, fund, or manage an SDR team.

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~120K fractional leaders+80% fractional sales leaders since 2020Apply-only curated roster

Your strategy is right. It just never gets run right.

A client hires you to fix growth. You diagnose the ICP, fix the positioning, design the motion — the plan is genuinely good. And then it sits there, because you work one or two days a week and there's no team to run it. Ninety days in, the client isn't looking at your strategy deck. They're looking at an empty calendar, and quietly wondering if you were worth it.

Your single biggest risk isn't a bad strategy. It's a great strategy that never produced a meeting — because there was no one to run it. That's the gap we close: you bring the plan and the trust; we bring the pipeline.

~120K
fractional executives now practicing — LinkedIn profiles citing "fractional" leadership went from ~2,000 in 2022 to 110,000+ in early 2024.
Vendux; LinkedIn / Great Entrepreneurs, 2024
+80%
growth in fractional sales leaders (US & Canada), 5,000 in 2020 to 9,000 in 2024 — the fastest-growing sub-segment by headcount.
Vendux, 2026
30%+
of midsize enterprises will have at least one fractional executive on retainer by 2027.
Gartner Future of Work Forecast
~84%
renewal rate — but only when results show up fast. The advisor keeps the retainer when the calendar fills.
Fractional C-Suite research, 2025

Figures reflect published industry and survey research as of mid-2026; market-size headlines in this space are directional and vendor-sourced, so we lean on the supply and adoption trends. Sources named per stat.

Let's address the elephant in the room

Yes — most outsourced SDR shops kind of suck.

You've thought about doing this before, and something stopped you. So let's say it out loud: outbound shops have a brutal failure rate, most are transactional — they take the fee and disappear — and if it goes sideways, it's not their reputation on the line. It's yours, in front of a client you spent years earning. That's a real risk, and a bad partner is worse than no partner.

We know — because we've spent 18 years cleaning up after the shops that gave the category its name. Here's how we're built to be the exception, not the cautionary tale.

The worry

They'll burn the relationship I built.

Your name is protected

We run under your brand, your playbook, your standard — reporting rolls up to you, and you stay the face to the client. Every call is logged and recorded, so nothing happens you can't see. If we're not making you look good, you'll know before your client does.

The worry

Outbound shops fail more than they work.

Built to not be that shop

The failure rate is real — it comes from blind dialing, offshore churn, and activity theater. We're the opposite: signal-led targeting, dedicated onshore Playmakers, and meetings held as the scoreboard, not dials made. It's why ZoomInfo and Srixon still run with us.

The worry

Nobody there will actually manage the partnership.

A team, not a transaction

Most shops have no one to own a partnership because they're built for one-off deals. We built an actual partner team and a program around it — a named point of contact, QBRs, and a model designed to last engagement after engagement. The whole point is that it's not transactional.

So here's the deal: we'd rather you be skeptical. The partners who grill us hardest tend to stay longest — because they were protecting the same thing we are. Start with one client. Watch how we handle it. Scale it only when we've earned it.

Who this is for — and the two shapes of the same trap.

The first three have no engine to run their strategy. The fourth builds the engine and has no one to work what it produces. Same trap, two shapes — and we're the missing piece in both.

The revenue crowd

Fractional CRO / CMO / VP Sales

Hired to fix pipeline · highest intent

You are the growth number, and you feel the trap first. You have the playbook and zero capacity to run it. We're the team that turns your plan into booked meetings.

The trainers & methodologists

Sales-training & enablement firms

Teach the motion · don't run it

You teach teams how to sell — but when the trained team has no pipeline to work, the training looks like it didn't take. We're the top-of-funnel your curriculum assumes exists.

The growth & health advisors

Fractional CFO · advisors · coaches

EOS/Traction · exit & PE · business coaching

You advise on growth, cash, and enterprise value — and "we need more qualified pipeline" surfaces in nearly every engagement. You don't want to become a demand-gen shop; you want a trusted one to hand it to.

The machine-builders

HubSpot / RevOps · demand-gen · Clay agencies

Build the engine · no one to work the output

You build a gorgeous engine — CRM, sequences, enrichment, scoring, Clay-built lists at volume — then hand it over with no one to actually call. Leads pile up uncalled; the client concludes "the system didn't work." We're the human closing layer that turns your system into booked meetings.

Not a kickback. A team-up.

A one-time finder's fee quietly says three things we don't want to say: this is a one-time transaction, your only job is the intro, and our thank-you is small. Finder's fees don't change behavior — nobody builds a practice around a one-time cut. So we pay partners in what actually grows their business, not just cash that closes a loop.

The one-time finder's fee

  • Transactional — paid once, then the relationship goes quiet.
  • Your job ends at the introduction.
  • Feels like a kickback; some advisors won't take one on principle.
  • No shared brand, no shared credit, no reason to lean in.
  • Your client's success and your payout are disconnected.

The alliance (now)

  • Standing — we're your outsourced revenue engine, engagement after engagement.
  • You stay involved; it's your playbook we run, and reporting rolls up to you.
  • A capability you added, not a commission you pocketed.
  • Co-branded credibility: "powered by Alleyoop" makes you look more complete.
  • Recurring economics for the life of the account — we both win only if your client keeps winning.

Three ways to team up, as a ladder.

Ranked by how "teamed-up" they feel — and you can graduate from one to the next as trust builds. Most partners start at The Assist or lead with Powered by Alleyoop.

Easiest on-ramp

Model A

The Assist

You bring us in; instead of a one-time finder's fee, you earn a recurring share for the life of the account — paid like a partner, not a bounty.

The payout only continues while we keep delivering, so we're aligned to your client staying happy. Same simplicity, radically better incentive.

Best for advisors who want to stay hands-off after the intro.

The flagship

Model B

Powered by Alleyoop

Present pipeline execution as part of your offer — strategy by you, execution powered by Alleyoop. We run under your playbook and ICP; reporting rolls up to you; you stay the face to the client.

It makes your practice more complete and more valuable — you can promise results, not just plans — without hiring a team. Deepest lock-in, most "us."

Best for fractional CROs/CMOs, agencies, and training firms building a repeatable practice.

Invite-only

Model C

The Growth Alliance

A small, curated roster with a real agreement: two-way referrals (we send you clients who need strategy; you send us clients who need pipeline), co-created IP, joint content, and shared economics both directions.

The fullest team-up — each side supplies what the other structurally can't. It's also how you get clients referred back.

Best for a handful of high-trust, high-volume partners — quality over quantity.

What you get — the part that isn't cash.

The reason this is a team-up and not a transaction: a bundle of value that grows your own practice the day you join, before a single referral.

The partner give · what lands with you

The giveWhat it does for your practice
Results, in your nameThe whole point: your client's calendar fills, the engagement renews, and you keep the retainer and the reputation. This is the compensation that matters most.
Co-branded diagnosticsOur free tools — Outbound Ready Score, Pipeline Gap, CFO Cost Model — as your discovery instruments, to open a client conversation and prove a gap fast.
The methodology, to teachTemperature, meetings-over-activity, the Zero-Waste physics — as enablement material you can put your name on. We make you look sharper.
A pipeline you can promiseYou can now say "and I'll get the meetings booked" in the pitch — a bigger, more valuable engagement — with none of the delivery risk on you.
Recurring economicsLife-of-account share, or the margin you set when you resell under your brand — income that compounds with your book, not a one-off.
Clients referred backIn the Growth Alliance, we route our own clients who need strategy to you. The referral street runs both ways.

How the partnership runs, start to renewal.

01

You apply, we align

Tell us about your practice and the clients you serve. If it's a fit, we agree on the model — The Assist, Powered by Alleyoop, or the Growth Alliance — and the economics.

02

Your playbook, our engine

We run under your ICP, your positioning, and your standard. Signals find the buyers in motion; warm-up builds familiarity before contact.

03

Playmakers book

Dedicated onshore callers turn warm accounts into qualified meetings on your client's calendar — each logged, recorded, and held to the standard you set.

04

Results roll up to you

Reporting is yours to present; the client sees the calendar fill and renews. You look like the one who made growth happen — because you are.

The engine behind your strategy — trusted by teams that hit their number
ZoomInfo Adobe AWS Ingram Micro ActivTrak Srixon

"They are firing on every best practice for running a sales development team."

Henry Schuck
Henry Schuck
CEO & Founder, ZoomInfo

The scale proof · 10,000+ qualified meetings as ZoomInfo's outbound arm

"Alleyoop generated millions of dollars of revenue for our company. They became a true part of our organization."

Mason Prange
VP of Sales, Srixon

The partner proof · 0 → 1,100 accounts signed in under 3 years · $50M in total sales

Apply to the program.

This is a curated alliance, not an affiliate list — we take on partners we can genuinely deliver for and refer clients back to. Tell us about your practice; we reply within two business days.

Apply-only a roster, not a rush

2 days a real reply, either way

No lock-in Yours to Keep applies to partners too

Prefer to talk first? Book a partner conversation →

We'll never share your details. Applications are reviewed by a person, not a queue.

Application in. Nicely done.

We'll review it and reply within two business days — with a straight answer either way. If it's a fit, we'll bring the model and the numbers to the first call.

The questions partners actually ask.

Your strategy deserves a team behind it.

Apply to the program, or book a partner conversation — either way, you'll get a straight answer on whether we're the execution layer your clients need.

Apply to the program Book a partner conversation

You bring the play. We finish it.