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What is a portfolio demand program?
One centrally-run outbound engine that books qualified meetings for the companies in a private equity portfolio - the platform and its add-ons - instead of each portfolio company improvising its own sales development. The value-creation team sets the standard once; each company gets a diligence-grade ICP, marketing warm-up in its territories, and a dedicated onshore Playmaker; the sponsor sees meetings, held rates, and pipeline per company, per month, in one board-ready view.
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Why do PE roll-ups need outbound at all?
Because the returns math shifted. Add-ons now make up roughly 76% of US buyout activity (PitchBook, Q2 2025), the entry-multiple gap has compressed, and operators increasingly need organic growth on top of the arbitrage - not the arbitrage alone. In a fragmented services company, organic growth means new commercial accounts, and most acquired companies have never had a repeatable way to win them: the sales team you inherit from a founder-led business is usually the founder.
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How does one program work across multiple portfolio companies?
The same architecture as a channel program: rules set centrally, delivery run locally. Each portfolio company gets its own ICP, territory plan, and qualification standard - agreed with the sponsor and the operating team - and its own dedicated Playmaker capacity. Data, playbooks, and market intelligence compound at the platform level, and every meeting is attributed to its company before it's handed off, so the quarterly review reads like a pipeline report, not an anecdote.
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What does a portfolio program cost?
The same published prices as every Alleyoop program: $5,250, $10,000, or $14,750 per month per program, flat, on six-month terms - data, technology, marketing warm-up, and management included, no per-meeting charges. A single Lift program can serve one add-on; platforms typically run one program per operating company or share a Scale program across a region. Against the alternative - hiring a VP of Sales plus an SDR at each add-on - the math is roughly a third of one loaded seat, per company.
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Does this fit a 100-day plan?
Yes - that's the point of the ramp. Programs are live in under 30 days with first qualified meetings typically in weeks 3-4, which means a program started at close shows held meetings inside the first quarter of ownership. Everything the program builds - lists, playbooks, recordings, market maps - is covered by Yours to Keep, so the assets stay with the company through exit and transfer to the next owner as part of the professionalized machine you're selling.
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Which industries does this work for?
The ones being rolled up. Alleyoop runs programs across 49 verticals, including the consolidation favorites: commercial HVAC, plumbing, electrical, roofing, pest control, landscaping, janitorial, managed IT, security integration, waste, staffing, and accounting-adjacent services. The vertical research is already built - the buyer language, the contract cycles, the associations - so a new add-on's program starts from a running start, not a blank page.
