The Alleyoop newsletter · with Gabe Lullo · weekly
The Assist. Get it weekly.
One email a week for the people who own pipeline: a play you can run, a number worth stealing, and the best thing a buyer said on our mic. Written by the team that books 100+ qualified meetings a month for itself, about what actually works.
The assist is ours. The win is yours. Weekly.
Every issue publishes here first, then on LinkedIn. Same author, sharper format, and a home we own.
Every issue: one play, one number, one room.
One play
A move you can run this week
From the research behind our 48 industry programs and the buyer’s guide: how to take a route account off an incumbent, when bid season actually gets decided, the five questions that expose any vendor.
One number
A stat worth stealing
From our published research and our own live board, the true cost of an SDR seat, what turnover really does to a budget, what 100+ meetings a month takes to run.
One room
What a buyer actually said
The sharpest moment from that week’s Do Hard Things: what made them take the meeting, what killed the pitch, what got said after the vendor left.
The archive starts here.
Issues publish on this page weekly, starting with the relaunch. Season one serializes the buyer’s guide, the framework for evaluating anyone in this category, including us, one section at a time. Read ahead if you’d rather not wait.
Season one · the source text
The Buyer’s Guide
Are you ready for outbound? Why both halves fail alone. The four models, seven red flags, five questions, and the tiebreaker.
The research
The $154K Report
What one in-house SDR really costs in year one, itemized, free to cite.
The library
All resources
The tools, guides, research, and shows, in one place.
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The assist is ours. The win is yours.